Methods for displaying personalized messages, images and the like at event centers including cinema

ABSTRACT

A method is provided for displaying a personalized messaged at a venue display system. A playlist is accessed that contains a sequence of composition playlists (CPLs) that include a personalized message. Communication is made with a box and a processor. A determination is made if the personalized message is compliant with a standard. A validation is made to see if the personalized message is complaint with the standard. A notification is provided to the client if the personalized message is not compliant. A screening shot is released for the personalized message if the client fails to make the personalized message compliant in a selected time period. A venue display system displays personalized messages from a client and includes a playlist containing a sequence of composition playlists (CPLs) that can have the personalized messages. Also included are: a box, a server that communicates with the box and includes a processor to perform a validation of a received personalized message for compliance with a standard, and if complaint, then it is validated and a notification sent to the client. If the client fails to make the personalized message compliant, in a selected time period, the venue display system releases a screening slot of the personalized message in the playlist. A content server is part of a screen management system (SMS). Also included are a venue display management system, a digital projector and a storage device.

BACKGROUND

1. Field of the Invention

The present invention relates to methods for displaying of personalizedmessages, and more particularly to systems displaying personalizedmessages at a display venue.

2. Description of the Related Art

A DCI-compliant digital cinema screen requires a digital projector and acomputer known as a “server”.

Movies are supplied to the theatre as a digital file called a DigitalCinema Package (DCP). For a typical feature film this file will beanywhere between 90 and 300 GB of data (roughly two to six times theinformation of a Blu-ray disc) and may arrive as a physical delivery ona conventional computer hard-drive or via satellite or fiber-opticbroadband. Currently (December 2013) physical deliveries are most commonand have become the industry standard. Trailers arrive on a separatehard-drive and range between 200 and 400 MB in size.

Regardless of how the DCP arrives it first needs to be copied onto theinternal hard-drives of the server, usually via a USB port, a processknown as “ingesting”. DCPs can be, and in the case of feature filmsalmost always are, encrypted. The necessary decryption keys are suppliedseparately, usually as email attachments and then “ingested” via USB.Keys are time limited and will expire after the end of the period forwhich the title has been booked. They are also locked to the hardware(server and projector) that is to screen the film, so if the theatrewishes to move the title to another screen or extend the run a new keymust be obtained from the distributor.

The playback of the content is controlled by the server using a“playlist”. As the name implies this is a list of all the content thatis to be played as part of the performance. The playlist is created by amember of the theatre's staff using proprietary software that runs onthe server. In addition to listing the content to be played the playlistalso includes automation cues that allow the playlist to control theprojector, the sound system, auditorium lighting, tab curtains andscreen masking (if present) etc. The playlist can be started manually,by clicking the “play” button on the server's monitor screen, orautomatically at pre-set times.

Since 2005, more than 125,000 display venue screens have been digitizedon the planet using D-Cinema technology per DCI specifications. This isa worldwide success which allowed replacing annual 1.5 billion of 35 mmpositive print rolls by file download or disking delivery for few % ofthe print costs. Those 125,000 D-Cinema screens operating 7×7 haveproven the reliability of the workflow making the DCI specifications asuccessful industry defacto standard.

Using D-Cinema in private locations would make the right owners (TheStudios) concerned about potential misusage of secured D-Cinema serverswithout any strong surveillance.

SUMMARY

An object of the present invention is to provide methods for displayingpersonalized messages from a user at a display venue, including but notlimited to a cinema screen.

An object of the present invention is to provide a methods fordisplaying personalized messages from a user at a movie screen.

An object of the present invention is to provide a methods fordisplaying personalized messages from a user at a display venue.

An object of the present invention is to provide methods for displayingpersonalized messages from a user at a display venue.

Another object of the present invention is to provide methods fordisplaying personalized messages at a display venue at a correct refreshrate the screen is displayed on.

A further object of the present invention is to provide methods forcapturing personalized messages from a user and transcoding it into acinema compliant format.

An object of the present invention is to provide a methods andassociated methods for displaying personalized messages from a user at adisplay venue at the correct refresh rate the screen is displayed on.

Yet another object of the present invention is to provide methods fordisplaying personalized messages at a cinema with a quality that is setto a high cinema standard.

An object of the present invention is to provide methods for displayingpersonalized messages from a user at a cinema screen that avoids theeffect of flicking.

A further object of the present invention is to provide methods fordisplaying personalized messages from a user at a cinema screen thatavoids the effect of flicking due to cinema's low frame rates.

An object of the present invention is to provide a methods fordisplaying personalized messages from a user at a display venue withsufficient smoothness of rendering.

An object of the present invention is to provide a system for displayingpersonalized messages from a user at a display venue that takes intoaccount the hardware acceleration and a computation time of each imagewhich depends on its venue.

An object of the present invention is to provide a methods fordisplaying personalized messages from a user at a display venue thatimposes a constraint to designers of animations.

These and other objects of the present invention are achieved in amethod for displaying a personalized messaged at a venue display system.A playlist is accessed that contains a sequence of composition playlists(CPLs) that include a personalized message. Communication is made with abox and a processor. A determination is made if the personalized messageis compliant with a standard. A validation is made to see if thepersonalized message is complaint with the standard. A notification isprovided to the client if the personalized message is not compliant. Ascreening shot is released for the personalized message if the clientfails to make the personalized message compliant in a selected timeperiod.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 is a schematic illustration of a one embodiment of a systemsuitable for implementing embodiments of the present principles.

FIG. 2 is a schematic block diagram of a system for managing displayvenue's personalized messages and the like in one embodiment of thepresent invention.

FIG. 3 is a schematic block diagram of components located at one of thedisplay venues shown in FIG. 1 according to one embodiment of thepresent invention.

FIG. 4 is a schematic block diagram of components at one of the displayvenues shown in FIG. 1 for modifying personalized messages and the likeaccording to one embodiment of the present invention.

FIG. 5 is a high level data flow block diagram illustrating general flowof data between components of one embodiment of a venue display systemin one embodiment of the present invention.

FIGS. 6( a) and 6(b) are high-level flowcharts for the management ofdigital component attributes in one embodiment of the present invention.

FIG. 7 is a schematic block diagram of a number of parameter sensorslocated in one of the display venue in one embodiment of the presentinvention.

FIG. 8 is a schematic block diagram of components at one of the displayvenue in one embodiment of the present invention.

FIG. 9 is a schematic diagram of one display venue together withcomponents for producing interactive media content at a display venuescreen.

FIG. 10 is a block diagram representing a quiz system interleaved withadvertisements;

FIG. 11 is a process flow diagram illustrating an embodiment method forsending personalized messages and receiving the client's statusinformation in one embodiment of the present invention.

FIG. 12 is a process flow diagram illustrating an embodiment method fordirectly pulling a client's status information and sending personalizedmessages based on the status information in one embodiment of thepresent invention.

FIG. 13 is a process flow diagram illustrating an embodiment method forretrieving a client's status information from a server, transportationmanagement system TMS and equivalent, and sending personalized messagesbased on the status information in one embodiment of the presentinvention. The TMS is utilized for scheduling, use of the appropriatescreen and at the appropriate time.

FIG. 14 is a data structure diagram illustrating potential elements of apresence update personalized message in one embodiment of the presentinvention.

FIG. 15 is a process flow diagram illustrating an embodiment method forgenerating and formatting a personalized message based on the client'sstatus information in one embodiment of the present invention.

FIG. 16 is a process flow diagram illustrating an embodiment method fora client receiving, rendering and responding to a personalized messageformatted based on the user's status information in one embodiment ofthe present invention.

FIG. 17 is a block diagram illustrating a decoding apparatus accordingto an exemplary embodiment of the present invention.

FIG. 18 is a flowchart of a method for controlling a message-passingalgorithm based decoding operation according to an exemplary embodimentof the present invention.

FIG. 19 is a diagram illustrating the setting of the counter number, thecalculated syndrome, and the saved syndrome in each of the iterations ofthe MPA based decoding of LDPC codes.

FIG. 20 is a diagram illustrating an exemplary implementation of adetecting circuit shown in FIG. 17.

DETAILED DESCRIPTION

As used herein, the term engine refers to software, firmware, hardware,or other component that can be used to effectuate a purpose. The enginewill typically include software instructions that are stored innon-volatile memory (also referred to as secondary memory) and aprocessor with instructions to execute the software. When the softwareinstructions are executed, at least a subset of the softwareinstructions can be loaded into memory (also referred to as primarymemory) by a processor. The processor then executes the softwareinstructions in memory. The processor may be a shared processor, adedicated processor, or a combination of shared or dedicated processors.A typical program will include calls to hardware components (such as I/Odevices), which typically requires the execution of drivers. The driversmay or may not be considered part of the engine, but the distinction isnot critical.

As used herein, the term database is used broadly to include any knownor convenient means for storing data, whether centralized ordistributed, relational or otherwise.

As used herein a “mobile device” includes, but is not limited to, amobile device, such as Apple's iPhone®, other portable electronicdevices, such as Apple's iPod Touches®, Apple's iPads®, and mobiledevices based on Google's Android® operating system, and any otherportable electronic device that includes software, firmware, hardware,or a combination thereof that is capable of at least receiving awireless signal, decoding if needed, and exchanging information with aserver, TMS and equivalent. Typical components of mobile device mayinclude but are not limited to persistent memories like flash ROM,random access memory like SRAM, a camera, a battery, LCD driver, adisplay, a cellular antenna, a speaker, a BLUETOOTH® circuit, and WIFIcircuitry, where the persistent memory may contain programs,applications, and/or an operating system for the mobile device.

As used herein “message rendering device” includes a mobile device,

As used herein, the term “computer” is a general purpose device that canbe programmed to carry out a finite set of arithmetic or logicaloperations. Since a sequence of operations can be readily changed, thecomputer can solve more than one kind of problem. A computer can includeof at least one processing element, typically a central processing unit(CPU) and some form of memory. The processing element carries outarithmetic and logic operations, and a sequencing and control unit thatcan change the order of operations based on stored information.Peripheral devices allow information to be retrieved from an externalsource, and the result of operations saved and retrieved. Computer alsoincludes a graphic display medium.

As used herein, the term “internet” is a global system of interconnectedcomputer networks that use the standard web protocol suite (TCP/IP) toserve billions of users worldwide. It is a network of networks thatconsists of millions of private, public, academic, business, andgovernment networks, of local to global scope, that are linked by abroad array of electronic, wireless and optical networking technologies.The internet carries an extensive range of information resources andservices, such as the inter-linked hypertext documents of the World WideWeb (WWW) and the infrastructure to support email. The communicationsinfrastructure of the internet consists of its hardware components and asystem of software layers that control various aspects of thearchitecture.

As used herein, the term “extranet” is a computer network that allowscontrolled access from the outside. An extranet can be an extension ofan organization's intranet that is extended to users outside theorganization in isolation from all other internet users. An extranet canbe an intranet mapped onto the public internet or some othertransmission system not accessible to the general public, but managed bymore than one company's administrator(s). Examples of extranet-stylenetworks include but are not limited to:

-   -   LANs or WANs belonging to multiple organizations and        interconnected and accessed using remote dial-up.    -   LANs or WANs belonging to multiple organizations and        interconnected and accessed using dedicated lines.    -   Virtual private network (VPN) that is comprised of LANs or WANs        belonging to multiple organizations, and that extends usage to        remote users using special “tunneling” software that creates a        secure, usually encrypted network connection over public lines,        sometimes via an ISP.

As used herein, the term “Intranet” is a network that is owned by asingle organization that controls its security policies and networkmanagement. Examples of intranets include but are not limited to:

-   -   A LAN.    -   A Wide-area network (WAN) that is comprised of a LAN that        extends usage to remote employees with dial-up access.    -   A WAN that is comprised of interconnected LANs using dedicated        communication lines.    -   A Virtual private network (VPN) that is comprised of a LAN or        WAN that extends usage to remote employees or networks using        special “tunneling” software that creates a secure, usually        encrypted connection over public lines, sometimes via an        Internet Service Provider (ISP).

For purposes of the present invention, the Internet, extranets andintranets collectively are referred to as (“Network Systems”).

As used herein, the term “Attribute” is a characteristic or property ofan entity. In the context of the present invention a component attributecan include the component's serial number, product type, installationdate, manufacturer, public certificate, public key, location or anyother characteristic or property that can be associated with thatparticular component.

As used herein, the term “Auditorium” is a room or location in which agathering can take place. In the context of cinemas an auditorium is thelocation within a display venue in which the movie is displayed forviewing by a group of people. An auditorium can also be a location for aprivate gathering of only a single occupant. A display venue (theater)may have one or more auditoriums.

As used herein, the term “Digital component(s)” are the devices thatenable digital content to be transformed from code to a screenpresentation. In some instances a single digital component can receive,decrypt, convert the code to images, and project those images on ascreen. In other instances many separate components are required toaccomplish the same goal. While a digital projector is certainly adigital component, other components used to facilitate the projector'soperation may also be considered digital components.

As used herein, the term “Venue Display” is anyplace where a largescreen is used for the display of information, messages, videos,performers, music, including but not limited to a theater, and the like,(also referred to herein as a theater) is a location housing one or moreauditoriums.

As used herein, the term “Private Key Cryptography” is a form ofcryptography in which the key used to encrypt a message differs from thekey used to decrypt it. In public key cryptography, a user has a pair ofcryptographic keys—a public key and a private key. The private key iskept secret, while the public key may be widely distributed. Incomingmessages would have been encrypted with the client's public key and canonly be decrypted with his corresponding private key. The keys arerelated mathematically, but the private key cannot be practicallyderived from the public key.

As used herein, the term “Public Key Certificate” or identitycertificate is an electronic document which incorporates a digitalsignature to bind together a public key with identity information suchas the name of a person or an organization, their location, and soforth. The certificate can be used to verify that a public key belongsto a particular component.

As used herein, the term “Secret Key Cryptography”, as symmetriccryptography, uses a single secret key for both encryption anddecryption. To use symmetric cryptography for communication, both thesender and receiver would have to know the key beforehand, or it wouldhave to be sent along with the personalized message.

As used herein the terms “interactive venue display system” and“interactive cinema” refer to the participation of the audience in someor all aspects of a display venue system or cinema, e.g. giving theaudience an active role in the showing of movies, or other content,whereby the audience not only receives information but also sends backaudience input information.

As used herein the term “content” is widely used to refer to a specificpiece of material consisting of visual images and/or sound or to acollection of such pieces.

As used herein the term “interactive content” is content that is adaptedin real-time by interaction of an audience or any other external source.Interactive cinema gives the audience an active role in the showing ofmovies and other digital data.

As used herein the term “alternative content” is to be understood asentertainment programming other than movies that can be played in adigital cinema environment. Possibilities include sports and other liveevents. Alternative sources are usually connected via the second inputof a digital cinema projector and a suitable cinema audio adapter. Inthe remainder of the description, the term content is to be understoodas comprising interactive and alternative content.

As used herein the term “display” is a communication at a display venuewith or without text, with or without graphics, including but notlimited to personalized messages at venue display such as movie displayvenues, that is customized, created solely by an individual, createdusing a template, customized using a third party template, and the likethat is displayed at a venue with a screen where the display is seen ona screen.

As used herein a “personalized message” is a display, as defined above,and can include a message from a client that is displayed at a displayvenue which can be customized. As a non-limiting example thepersonalized message can be an email, a whisper message, an SMS textmessage, an audio message, a visual message, a video call, a mobiledevice call, a message formatted for processing with whisper servicesoftware and the like. Personalized messages can include templates formessages, images, videos, collectively “personalized message”, and thelike.

In one embodiment a venue display system 100, and associated methods,provide a SDK, text and web services for clients to make personalizedmessages that are distributed for sale to a client for display at avenue display. As non-limiting examples venue displays include cinema,events, concerts, sports venues, and the like.

FIG. 1 illustrates one embodiment of a digital cinema system (venuedisplay system) 100 that can be used for implementing embodiments inaccordance with the present invention. As a non-limiting example thevenue display system 100 can include a content server 110, a digitalprojector 120, and one or more storage devices 130, 140. In oneembodiment, the content server 110 is a part of a screen managementsystem (SMS) 150. In this case, the system 100 also includes a theatremanagement system (TMS) 160 and a screen automation system (SAS) 170.

The TMS 160, with at least one processor 165, manages the overallworkflow and equipment within a theatre; and provides control,supervision and report status on the theatre equipment. In general, amovie theatre can have multiple auditoriums, each with its own screenmanagement and automation systems, digital cinema projector andassociated screen. One example of a TMS is TMS v3.0, created andmarketed by Technicolor Digital Cinema, of Burbank, Calif.

In a TMS, exhibitors may create show playlists (SPLs) each containing asequence of composition playlists (CPLs) that include the personalizedmessages, which includes sound and/or picture assets, and data relatingto how these assets are to be presented. These SPLs and the CPLsreferenced by the SPLs are distributed to various players, e.g.,auditoriums in one or more theatres, and each player is instructed orscheduled to play the SPL for the theatre's audience.

Content server 110 contains instructions and data for controlling boththe digital projector 120 and the SAS 170. A decoder (not shown) is alsoincluded in the server 110 for responding to commands received from theTMS 160. At least one processor (e.g., processor 115) associated with,or provided in the server 110, is used for processing playlistsaccording to embodiments of the present invention. Examples of digitalcinema server manufacturers include Dolby Laboratories in San Francisco,Calif.; Doremi Digital Cinema in Burbank, Calif.; and Eastman Kodak inRochester, N.Y.; among others.

Digital cinema server 110, which has at least read access to a storagedevice 140 (may be external or internal to the server), is configuredfor retrieving a composition from storage and decoding picture and audioessence. During the playout of digital content, picture essence andtiming information relating to the presentation of digital content areprovided by the server 110 to the projector 120. Images are generatedfrom the picture essence by a processor 125 associated with theprojector 120 and projected onto a screen 180. Digital cinema projectorsare available from several manufacturers, e.g., Barco Media &Entertainment, LLC, in Rancho Cordova, Calif.; NEC Corporation ofAmerica in Irving, Tex.; and Sony Electronics, Inc. in Park Ridge, N.J.;among others. Audio essence is provided by the server 110 to an audioreproduction chain (not shown), which delivers the audio componentassociated with or accompanying the picture essence to the audience.

Once a template is supplied the venue display system 100 validates itstechnical compliance, and if positive integrates it in a store. Theprocess is similar to submitting an app to the AppStore. As non-limitingexamples, the personalized messages and the like include but are notlimited to, any kind of congratulations, wedding announcements,proposals, baby announcements, “bon voyage”, good luck, good wishes,love personalized messages/declaration, happy birthday and the like.

In one embodiment the venue display system 100 provides a SDK and a textand web services to build personalized messages, templates that are thepersonalized message, image and the like sold to the client 160 thatwill customize it. Once a template is supplied the venue display system100 and methods of the present invention validates its technicalcompliance, and if positive integrates it in the store. The process issimilar to submitting an app to the AppStore. Creators get a revenueshare for submitting new templates in exchange of full rights transfer.If as a developer you want to create a personalized message, image andthe like s for the present invention, you may need to subscribe to the“SDK annual subscription”, which will give you access to all tools. Whena personalized message is validated the venue display system 100 sends anotification to the client. If the client fails to update thepersonalized message and make it compliant in less than a selected timeperiod, the venue display system 100 pays the client back, and releasethe screening slot to be available for another client to book apersonalized message.

The personalized message is created or customized by the user. In oneembodiment the venue display system 100 provides personalized messagestemplate that the user can customize. The user can choose personalizedmessages from an extended portfolio, and customize some fields like apersonalized message, and/or the sender's name, and/or the receiver'sname, and/or change colors, change backgrounds, change audio, changetypography, change music, upload a picture, upload someone's facepicture, upload an image, and the likes. The fields to customize dependon the personalized messages.

The customization of the personalized messages can be done online usingHTML/JavaScript technologies, or Adobe Flash technologies, any other webtechnologies allowing the user to input personalized message, choices orpictures, and preview the personalized messages personalized andcustomized, or at least preview part of it. The client is able topreview and see online what the customized personalized messages willlook like as displayed on the big screen.

Customization depends on many factors. It goes from selecting contentfrom pre-defined lists to inputting your own personal text. In oneembodiment the personalized message can include picture, videos, audio,and the like.

In one embodiment a personalized message can be exported to other media.As non-limiting examples personalized message can be outputted as avideo, HD or not, that can then be sent to mobile devices, the cloud,more particularly cloud storage, shared on video including but notlimited to social networks, mobile device videos, HD Videos and thelike. These allow the client to watch, see and share the personalizedproduct at its will.

In one embodiment after a personalized message is played in a displayvenue it can be used as an e-card that can be sent to friends, shared onsocial media, on media other than a cinema screen and the like.

In one embodiment the personalized message is smoothly captured at amovie rate that can change from time to time, depending on availabletechnology.

In one embodiment the personalized message is transcoded and displayedat an event, including cinema, screen, including a cinema display, at acompliant format.

In one embodiment the personalized message is displayed at the displayvenue 120 without the effect of flicking due to a conversion atdifferent frame rates.

In one embodiment the personalized message is displayed at a displayvenue 120 with smooth-less of rendering.

In one embodiment the personalized message is displayed at the displayvenue 120 and takes into account the hardware acceleration and acomputation time of each image that is dependent on the display venue.

In one embodiment the personalized message is displayed at the displayvenue 120 that imposes a constraint to designers of animations.

In one embodiment the personalized message requires a box to beinstalled at each display venue. As a non-limiting example, the boxroutes metadata relative to the personalized message. The box can beused to route the metadata to the appropriate venue display screen, andthe appropriate time. In one embodiment, the box is a digitated mailbox. The box communicates to DC servers, TMS and equivalent, and to acloud platform.

In one embodiment a TMS is not required but can be used. In oneembodiment present invention tries its maximum to be compatible with allmajor server providers on the cinema market and all the available TMStoo. It is subject of course of the compatibility of the server or TMS(access to their API for scheduling, and playlist changes is required.

In one embodiment, illustrated in FIG. 2, a venue display system 100 atthe display venue 120 is coupled to Network Systems 110. Data packetsare passed between routers and switches that make up Network Systembased on the hardware's instantaneous view of the best path betweensource and destination nodes specified in the packet.

Coupled to the Network Systems 110 are one or more display venues 120 1,120 2, 120 n (collectively 120). Each display venue 120 includes aplurality of digital components 125 1, 125 2, . . . 125 n (collectively125) and a data collector 130 1, 130 2, . . . 130 n (collectively 130).

Also coupled to the wide area Network Systems 110 is a server, TMS andequivalent 140. The server, TMS and equivalent 140, according to oneembodiment of the present invention, hosts a service module 145configured to provide venue display system 100 services. The servicemodule 145 provides venue display system 100 level services includingweb services, display venue services, and the like. A data repository150 is also coupled to the wide area Network Systems 110 and includes adisplay venue module 155 and data storage medium 158.

In another embodiment of the present invention, the data repository 150is coupled to the server, TMS and equivalent 140 via a direct linkbypassing the wide area Network Systems 110. The storage medium can takemany forms including tape, hard disc, flash, and any other mediumcapable of persistently storing data. In one embodiment the displayvenue module 155 can take the form of software and/or firmware and,according to one embodiment, reside in random access memory or read onlymemory of a computing device as appropriate. Indeed many of the modulesof the venue display system 100 can take the form of one or more modulesof executable instructions embodied in the form of computer readablecode.

These program codes typically reside in a persistent memory sourceassociated with a computer and/or processor 116 and, upon loading into arandom access memory source, are executed by the processor 116.

Also coupled to the Network Systems 110 are a plurality of clients 1601, 160 2, 160 p (collectively 160). Each client 160, according to oneembodiment of the present invention, is coupled directly to the widearea Network Systems 110 and can accordingly communicate with theservice module 145 hosted by the server, TMS and equivalent 140. Inanother embodiment of the present invention, interposed between one ormore clients 160 and the wide area Network Systems 110 is a contentdistributor 165. The distributor 165 acts as an intermediary for theclient's 160 in the control and distribution of digital content.

Referring now to FIGS. 3 through 5, in one embodiment the venue display100 obtains a personalized message to be displayed via Network System110 through an input/output port 118. The personalized message can befrom a display venue participant/viewer. In one embodiment the port 118serves to convert the data it receives from a mobile device. The venuesystem 100 has a processor 116. In one embodiment A RAM 121, which isconnected to processor 116, can store the personalized message to bedisplayed. In one embodiment a real time clock (RTC) 124 is alsoconnected to processor 116 and can provide a time base for operation forthe display of a personalized message, as more fully describedhereafter. In one embodiment the processor 116 is coupled to a reportgenerator 122.

A digital projector 138, FIG. 5, is able to project onto screen 111 animage with sufficient resolution, brightness various data and videosignals in several aspect ratios as desired. In one embodiment theprojector 138 is coupled to a computer interface and display manydifferent still and moving video and data signals onto the movie screen.Processor 116 includes programs and memory for carrying out theprograms. In one embodiment the digital projector 138 has an inputconnection 104 from the display venue controller 103, which has thecapability of displaying various data and video signals. The displayvenue controller 103 executes a number of programs illustrated by theblocks, namely a communication venue display system 100 to manage inputand output communication between each system and subsystem component, aloop management venue display system 100 to control the loop featuressuch as timing, length and content of the media to be shown via theinput connection 104 to the digital projector 138, an interactivequiz/survey system to control the questions and answer data in andoutput, a ticket interface system to process ticket data andinformation, a projector control system, a log in system, a peoplecounter system, an personalized message and or image management system,interactive patron inputs from remote wireless transmitters areprocessed through the dual addressable infrared grid (DAIG) controllerinterface system, a cryptologic system is used to encode data andinformation, a survey system 128, and data redundancy system used toback-up and monitor data storage and activity.

As digital components are installed and made operational in each venuedisplay system 100, their status is communicated to a service modulehosted by a server, TMS and equivalent via Network Systems 110. As anon-limiting example each digital component is the projector 138 orprojector system that is used to display digital content including butnot limited to movies and the like, on a display screen. In someimplementations the digital component may be a single piece of equipmentcapable of processing and projecting the content while in otherimplementations the venue display system 100 may include severalcomponents that receive, process, and project the content on a screen.

In one embodiment the screen 111 is a liquid crystal display or aprojection device utilizing light emitting diode technology (LED). Inone embodiment the venue display system 100 includes and otherimplementation devices, mechanisms, software and the like, for managingattributes of digital media.

Information is conveyed 210 from the venue display systems 100 to theservice module. In one embodiment attributes of each digital component125 are amassed by a data collector 130 and conveyed to the servicemodule 145 periodically. In other embodiments the digital componentsconnect directly to the service module 145 for the conveyance ofinformation.

The service module 145, hosted on a server, TMS and equivalent 140,coupled to Network Systems 110, supports machine-to-machine interactionover Network Systems 110. The display venue 120 accesses an applicationprogram interface (“API”), through the data collector 130 or individualdigital components 125, to access the requested service. As anon-limiting example the requested service can accept and manageattributes from a number of digital components 125. As a non-limitingexample XML can be used for communication. Again as a non-limitingexample a Java program can talk to a Perl program, a Windows program cantalk to a UNIX application and so on.

As a non-limiting example the service module can use differentimplementation means including remote procedure calls, service-orientedarchitecture, and a representational state transfer. A remote procedurecall is a distributed function call interface using SOAP. Aservice-oriented architecture is one in which the personalized messageis the basic unit of communication rather than an operation. In thisapproach as opposed to RPC, the service module relies on a loosecoupling because the focus is more on the provider/client contractprovided by the service module description language than the underlyingimplementation details.

Representational state transfer is also referred to as Restful webservices. This is an attempt to emulate HTTP and similar protocols byconstraining the interface to a set of well-known or standardoperations. This process focuses on the state of the resources ratherthan the personalized message or operation.

In one embodiment an agent-less protocol is used to transfer data to therepository via a service module. Information can be broadcast to theservice module which acknowledges to the display venue 120 that thepersonalized message has been received.

In one embodiment the display venue 120 contacts the service moduleperiodically and uploads data.

In one embodiment attributes of each digital component 125 areperiodically pushed to the server, TMS and equivalent 140 based onservice module 145. As non-limiting examples these attributes caninclude, component type, serial number, location, Network Systemsaddress, public certificate, public key and the like. In one embodimentonce the data arrives at the service module, it is conveyed 220 to therepository for storage on a persistent storage medium 158, FIGS. 6( a)and 6(b).

As a non-limiting example, data can be stored in a relational databasewith retrieval based on one or more of the attribute associations.

In one embodiment the display venue module 155 identifies changes to theinformation contained within the repository. As data arrives at therepository, it is stored based on its association with a specificdisplay venue 120. When a component attribute associated with aparticular display venue 120 changes, the venue control module generatesa signal to a system administrator that the repository has been altered.As a non-limiting example for accuracy a signal is given to a systemadministrator for further scrutiny. In one embodiment a record of allmodifications to the repository is maintained until the changes areverified.

As a non-limiting example the attribute repository 158 grows as thenumber of display venues 120 increases as does the number of digitalcomponents 125. To distribute content to an auditorium from a client 160for viewing, a client 160 must possess the public certificate and publickey of the components associated with that auditorium.

As a non-limiting example, content is securely delivered to a particulardigital component to encrypt that content using that component's publickey. Once encrypted, the content can only be decrypted by thatcomponent's private key. In one embodiment a component's public key isused to encrypt a newly generated client private key. The encryptedprivate key is transmitted 240 to the digital component that uses itsprivate key to decrypt the personalized message. Upon decryption, thedigital component 125 possesses the newly generated private key of theclient 160. Following in a separate transmission is content encryptedusing the public key pair of the client's private key. Using the newprivate key the digital component can decrypt the content for display.

To gain the public key of a particular component associated with aspecific display venue, the client 160 sends a request 230 for aparticular key or public certificate to the service module 145. Theservice module 145 authenticates the client 160 and passes the requestfor the key (or certificate) to the display venue module 155. Thedisplay venue module 155 determines whether the client has authorizationto retrieve the requested attribute. When authorization exists, therequested attribute is retrieved from the repository and conveyed 230back to the client 160. If the client 160 does not possess authorizationto view an attribute, a personalized message is sent back to the clientrejecting the request. Authorization to view attributes such as keys,serial number of components, and so forth is based on contractualarrangements between the client and the display venues. Periodically thedisplay venue 120 and the clients update the display venue module 155with current relationships between clients and display venue.

As a non-limiting example in response to the authenticated client havingthe authority to view an attribute, the attribute is retrieved from therepository and conveyed 230 to the client 160. Once in possession of theclient 160, the client uses the information to encrypt the content or akey and transmit the information directly to the display venue/digitalcomponent. Encrypted content is targeted specifically for a digitalcomponent. In one embodiment the display venue 120 has a venue publickey. Using this display venue key, clients can convey digital contentsecurely to the display venue 120 which can then distribute it to aplurality of client systems within that venue.

Referring now to FIGS. 6( a) and 6(b) the display of the personalizedmessage at the display venue 120 begins at 305 by a server, TMS andequivalent, receiving 310 attributes associated with digital componentslocated at a plurality of display venue. As a non-limiting example theattributes of the personalized message are extracted directly fromcomponents and collected by the display venue 120 prior to beingtransmitted to the server, TMS and equivalent. In other embodimentschanges in the attributes are recognized by the display venue 120 andare pushed to the server, TMS and equivalent to ensure that the datarepository possesses timely and accurate data.

Upon receiving attribute data from a plurality of digital components,the server, TMS and equivalent conveys the data to a repository where itis stored 315 in a persistent storage medium. Concurrently with thestorage process, or shortly thereafter, the each venue attribute isassociated 320 with a specific digital component in a specific displayvenue. As new information arrives and as new entries in the repositoryare created, a display venue module 155 compares 330 newly arrivedattribute information with data already resident in the repository toidentify any specific attribute modification or change.

In response to an identified change the display venue module 155generates 335 a signal directed to a system administrator or similarentity that an attribute change has occurred. The system administratorcan then act to verify the change with the display venue 120 to ensurethe information is accurate.

While the verification process is underway, the repository remainsaccessible to a plurality of clients seeking information aboutcomponents so as to distribute and display digital content. When aclient wishes to convey digital content for a display venue 120 fordisplay by a specific digital component, the client must gain the publickey and/or location (Network Systems address) of the component. Arequest is generated by the client and received 340 by the server, TMSand equivalent for attribute information about a particular digitalcomponent. For example the request can be for the component's publiccertificate and public key as well as the Network Systems address forthe display venue 120 at which the digital component is resident.

On receipt the service module hosted by the server, TMS and equivalentauthenticates 350 the client's identity and verifies 360 that the clienthas the authority to access the requested attribute. In anotherembodiment of the present invention, the display venue module 155 at therepository verifies the client's authority.

After the client has been authenticated and the client possesses theproper requisites to access data housed in the repository, the requesteddata is retrieved 370 from the repository and conveyed to the server,TMS and equivalent. Thereafter the data is transmitted 375 to therequesting client for use in distributing its digital content.Alternatively the display venue module 155, once determining that theclient's request is authentic and authorized, can convey the datadirectly to the client by Network Systems 110.

As a non-limiting example the venue display system 100 enables one ormore clients to access attributes from a plurality of digitalcomponents. This information is used by the clients to convey securedigital content directly to a digital component for display within thatauditorium. In one embodiment the repository of the attributes includesa relational database that is coupled to a service module hosted on aserver, TMS and equivalent coupled to Network Systems 110. Digitalcomponent attribute data is periodically pushed from the plurality ofdisplay venue 120 to ensure that the repository of component attributesis reliably current.

In various embodiments the modules, managers, functions, systems,engines, layers, features, attributes, methodologies, and the like canbe implemented as software, hardware, firmware, or any combination ofthe three. A software component can be implemented as a script, as astandalone program, as part of a larger program, as a plurality ofseparate scripts and/or programs, as a statically or dynamically linkedlibrary, as a kernel loadable module, as a device driver, and/or inevery and any other way known now or in the future to those of skill inthe art of computer programming.

In one embodiment software programming code can be accessed by themicroprocessor from long-term storage media of some type, such as aCD-ROM drive or hard drive. In one embodiment the software programmingcode is embodied on any of a variety of known media for use with a dataprocessing system, including but not limited to, a diskette, hard drive,CD-ROM, and equivalents.

In one embodiment the code is distributed on such media, or distributedfrom the memory or storage of one computer system over Network Systems110 of some type to other computer systems for use by such othersystems. In one embodiment the programming code is in the memory andaccessed by the microprocessor.

In various embodiments the display venue 120 and/or the clients mayconnect to the server, TMS and equivalent using a wireline connection, awireless connection and in a standalone mode without having a NetworkSystems 110 connection.

The target devices (client or display venue) with which the presentinvention may be used with a variety of devices, including but notlimited to, mobile devices, end-user workstations, mainframes or server,TMS and equivalent on which software is to be loaded, or any other typeof device having computing or processing capabilities and the like.

In one embodiment client requests or personalized messages are sent toinput port 118 and processor 116 and a two-step validation is performed.The first step validation of the personalized message ensures that itcomplies with general policies. As a non-limiting example, the generalpolicies include but are not limited to, sex, politics, rudeness, andthe like. The personalized message is then validated by an exhibitorprior to show. In one embodiment of validation the exhibitor reads thepersonalized message, looks at the personalized message/picture, anddetermine by its own if it will be screened or not. The exhibitor isalways in capacity to refuse the screening of a personalized message,image and the like.

The personalized message is created or customized by the user. The venuedisplay system 100 provides a personalized message, image and the liketemplate that the user can customize. The user choose a personalizedmessage, picture, and the like from an extended portfolio, and customizesome fields like a personalized message, image and the like and/or thesender's name, and/or the receiver's name, and/or change colors, changebackgrounds, change audio, change typography, change music, upload apicture, upload someone's face picture, upload an image, and the likes.The fields to customize depend on the personalized message, image andthe like.

In one embodiment if a screening has no personalized message booked, ashort promotional message is played encouraging client 160 to book apersonalized message, image and the like later for another screening.

If the personalized message fails to play the client 160 will bereimbursed. To know if the personalized message has been correctlyplayed, the box connects to each relevant digital cinema server or TMS,and equivalent structures, to collect playback logs and validates thatthe right personalized message has properly been played. In the eventthat it did not the client 160 is notified and reimbursed.

When a personalized message is validated the venue display system 100sends a notification to the client 160. If the client 160 fails toupdate the personalized message and make it compliant in less than aselected time period. The venue display system 100 pays the client 160back, and releases the screening slot to be available for another client160 to book a personalized message, image and the like.

In one embodiment creators of templates receive a revenue share forsubmitting new templates in exchange of a transfer of full rights.

The personalized message can last for different lengths of time. In oneembodiment, the length is 30 sec. As a non-limiting the example thepersonalized messages, with or without the personalized part, can be asshort as 6 seconds. The length all is dependent on the personalizedmessages and on the creative that create personalized messages. As anon-limiting example the length is subject to variations and underagreements with the display vendor.

In one embodiment if nobody orders a personalized message a defaultpromotional plays. In one embodiment when there is no booking of apersonalized message and the like a promotional message can be playedencouraging clients to book a Cinecardz, defined as a gift, which thereceiving party relative to venue displays, and the receiving partyreceives a display, as defined above, which can be a personalizedmessage that is displayed at a display venue which can be customized, asdefined herein. When the recipient receives the Cinecardz he/she doesnot know what it's for, and the Cinecardz is later screening for therecipient of the directed to the recipient, including but not limited toa photo, communication, celebration message, any type of the messagedirected to the recipient.

If the personalized message fails to play the client can be reimbursed.In one embodiment to know if the personalized message was correctlyplayed the box connects to each relevant digital cinema server or TMS tocollect playback logs and validates that the right personalized messagehas properly been played. In the event that it did not the sender isnotified and reimbursed.

The use of servers or TMS is dependent on the venue display.

As non-limiting examples, a person/client 160 can customize thepersonalized message via a plurality of mechanism, including but notlimited to the following:

Choosing a color;

Selecting a color set;

Selecting an animation (i.e. the way the personalized message mayappear);

Selecting an element in any kind of list of choices;

Selecting a character;

Selecting a background;

Selecting fonts;

Selecting an audio element or sound;

Selecting a music;

Typing any custom personalized message, word or sentence;

Typing the receiver's name;

Typing the sender's name;

Uploading or taking a picture;

Uploading or recording a video or audio personalized message;

Uploading or recording an audio content or audio personalized message;

Uploading a picture;

Uploading a picture of someone's face; and

Any way for the user to input information that will change, customize,or modify the look of the personalized message.

In one embodiment, a mobile device app is utilized, as more fullydescribed hereafter. In one embodiment, the present invention provides acheck to determine if a personalized message is available or not for avenue display system, including an event or show.

As a non-limiting example, a button is provided that is coded inJavascript. It queries the cloud system and changes color depending onthe personalize message of the present inventionavailability:—Available: green

-   -   —Already booked: orange, with a field to be notified if the slot        becomes available again    -   —Confirmer: red, impossible to order.    -   —Too late: red, impossible to order exhibitor requirements

In one embodiment, schedules are not used. Instead manual operation isemployed. In other embodiments schedules are utilized. When thescreening is correctly scheduled in a relative advance on the server,TMS and equivalent, the box queries these and is able to ingest thepersonalized message onto the correct server, TMS and equivalent to beplayed along the correct screening. When no schedule is seen, there areways to bypass that difficulty. The personalized content may be sent oneach server, TMS and equivalent where the movie screened/targeted ispresent. Then just before the show, the playlists containing thescreened movie is update to include the personalized message, on everyserver, TMS and equivalent the playlist is. Therefore the playback inmanual mode should still play the right personalized message.

In one embodiment, the personalized messages may be sent behind afirewall. As a non-limiting example this can be achieved using ports,including but not limited to, TCP80, TCP and UDP 443, TCP21, TCP22 andthe like, that are opened and enable the Box to communicate with thecloud platform. As a non-limiting example, In one embodiment the boxinitiates the connection to the cloud with web services and downloadsthe personalized message through HTTP, FTP, or any relevant manner. Thiscan be achieved in a secured way or not, depending on the need andconfidentiality of the data transmitted.

In one embodiment, when the content is not validated, by default it isrejected and a default personalized message plays. However, the user isresponsible for the loss of the slot and may be charged the cost of thepersonalized message.

In one embodiment an interface is provided for content moderation. Thisshows the pending personalized messages and user generated content. Inone embodiment each personalized message can be viewed and has anOK/Accept button and a KO/Reject button and the user clicks the one thatare ok with the terms and conditions. In another embodiment themoderator can add a reason for the rejection of the content to tell theuser why it has been rejected.

In one embodiment the exhibitor decides where the personalized messageis on the show playlist. In one embodiment a new macro is added to theuser's SPL template that says something like, as a non-limiting example,“personalized message here”. The appliance replaces that beacon eachtime and resets after the performance, show, activity and the like isfinished. The personalized message is the default message, image and thelike advertisement that is played when no message has been booked. It isnot a macro. That default Product/ad is replaced by the personalizedmessage only when there is one.

In one embodiment, the following is taken into account: (i) generalsettings: Network Systems 110, time (NTP), identity (location); (ii)Screens: IP address or host, API port, credentials and the like. The Boxis configured that can be achieved via the cloud central provisioningsystem or manually, locally on the box. In one embodiment the box isconfigured with the list of the server, TMS, and enough information toaccess these and their API.

As a non-limiting example, the appliance runs a Debian or any Linuxdistribution with proprietary software. There are many pieces ofsoftware on the box that are done to perform various tasks (check if newCinecardz is available, download it, check it, gather screenings, gatherschedules on servers/TMS, ingest content, gather playlists, modifyplaylist, check and gather playback logs, etc.).

In one embodiment the appliance is rackable. In other embodiments it isnon-rackable, depending on the hardware at the display venue.

In one embodiment the appliance may be virtualized. In variousembodiments the appliance is used for encodings.

In one embodiment the appliance benefits from Active Services withactive boot and active care available. In one embodiment theBox/appliance contains loads of software from the venue display system100 specific to a particular project.

In one embodiment a user purchases an event ticket on Network Systems110. A personalized message activator, e.g., button and the like,advises the user if it can order a personalized message If not then theuser is redirected to the platform to choose and customize a message,image and the like. A design is selected, the message is customized, andthe user pays and then proceeds.

In another embodiment the user can access the service and the web storeon its mobile device.

If the venue display system 100 moderates the message then the user hasa certain amount of time to modify it to conform.

The user is reimbursed under a number of conditions, including but notlimited to, the personalized message was moderated and the user failedto place in a condition of compliance, an error occurred and thepersonalized message did not play, and the like.

A personalized message can be personalized with or without the purchaseof an event ticket.

In one embodiment there is a transformation of an HTML page, or AdobeFlash, or other animation formats (not limitation) into a DCP, moregenerally in a video and the like. In one embodiment the resulting videois then played at the venue display including but not limited to acinema.

In one embodiment a fluidity of an animation rendering is provided byNetwork Systems browsers. As a non-limiting example images are renderedat a rate of about 60 images/second. As a non-limiting example this canoccur when a client watches it on its screen through its browser. Inother embodiments it can be 30 fps to 60 fps. In one embodiment, onlythe rendering of areas is refreshed which mean they determine in advancewhich portion of a display needs to be recalculated to treat only thesurface portion and optimize rendering. These browsers make maximum useof hardware graphics acceleration to perform rendering.

In one embodiment the venue display system 100 smoothly captures therendering hardware accelerated at a movie rate. As a non-limitingexample this can be 24 frames per second, with very high resolution,i.e. at least 2K (2048×1080) and without compression to ensure optimalquality on a very large screen, up to 60 feet & more. In one embodimentthe capture quality is done without compression, but the output is thencompressed to DCP, which is still lossy, even if it has great quality.

As a non-limiting example, the effect of flicking is reduced. As anon-limiting example flicking is reduced due to playback at low framerates including but not limited to 24 frames/second. In one embodimentmotion blur technics are utilized.

In one embodiment a capture of a personalized message may be donethrough OSR, but is not limited to such a method.

In one embodiment a constraint is provided to designers of animations.As a non-limiting example the constraint can be an introduction of aJavaScript variable to set a coefficient to slowdown the animation. Thehigher the variable, the slower the animation. As a non-limitingexample, slowing down by a factor of 4 captures images at a rate of 6per second (24/4). Temporal irregularities are decreased by this ratioand the result IS visually acceptable.

As non-limiting examples, the following problems are resolved: (i)manage a variable of slowdown; (ii) executing in RAM memory to speed upcapture and avoid disturbing clocks by recording the intermediateimages; (iii) provide an overlay to the browser; and the like.

In one embodiment more than one technique is used to capture animation.As non-limiting examples OSR is used where an off screen browsercaptures a slowed down animation; screen capture technics can also beemployed to capture the animation/personalized message. The choice oftechnology used to capture depends on the animation/personalizedmessage/message, image and the like, including but not limited to HTML,or Flash, or HTML with 3D and the like.

In one embodiment flickering is corrected by passage of a rendering at60 fps to 24 fps that introduces an effect of flickering as the imagesdo not have any blur rendering. In one embodiment this is achieved bycapturing the animation higher than 24 fps. As a non-limiting examplethis can be 5 times faster at 120 fps, and to fade 5 images per 5images.

To set up the venue display system 100 to display the personalizedmessage and the user communicated personalized messages, the systemadministrator 126 selects the personalized message to be played from thevideo source using known methods. The personalized message can bedisplayed on either or both a computer monitor and the display screen111 during the set up process. The personalized message may be displayedat a first predetermined position on the display screen 111.

Many options are available with the current software to optimize thevenue display system 100. Some of the options are described below.

The system administrator 126 can enter system administrator communicatedtext to be displayed along with the user communicated personalizedmessages from the third party as part of the queue or immediately ifdesired. The system administrator communicated text may be displayed ina second predetermined location on the display screen 111 different thanthe first predetermined location. Using known database or programmingtechniques, a log of the user communicated personalized messages; imagesand the like can be created and stored.

All personalized messages (system administrator communicated text anduser communicated personalized messages) in the queue may be displayedin a personalized message queue accessible by the system administrator126. The system administrator 126 can select personalized messages andmove them up or down in the queue or remove them from the queue for anyreason.

The venue display system 100 and software allow for predetermined systemadministrator communicated text to appear at predetermined timesthroughout the video presentation in the second predetermined location38.

In one embodiment, the system administrator 126 configures how all textlooks on the screen including, but not limited to, the font, color,size, back ground color, the speed at which personalized messages appearand stay on the display screen 111. The venue display system 100 andsoftware are configurable to make all the displayed text visuallyappealing depending on the particular personalized message and theaterconditions.

Once the venue display system 100 is set up to meet the requirements ofthe system administrator 126 for the particular viewing, the set up canbe saved and retrieved for another showing.

Client communicated personalized messages can be filtered to control thewords displayed on the screen using known filtering techniques. Forexample, certain inappropriate or offensive words can be prevented fromdisplaying on the display screen. Alternatively, whole comments can beprevented from being displayed on the display screen. Further, onlycertain letters may be edited such that the complete word is notavailable, but the gist of the word is still there.

The amount of filtering is adjustable by the system administrator 126.For personalized messages with a “mature third parties” or MA rating,the filtering may be minimal. However, for PG-13 or G showings or forother particular third parties, the filtering may be more extensive.

In one embodiment the venue display system 100 receives the clientcommunicated personalized messages wirelessly through the client'smobile device.

The client communicated personalized messages can be filtered to controlthe words displayed on the screen using known filtering techniques. Forexample, certain inappropriate or offensive words can be prevented fromdisplaying on the display screen. Alternatively, whole comments can beprevented from being displayed on the display screen. Further, onlycertain letters may be edited such that the complete word is notavailable, but the gist of the word is still there.

The amount of filtering is adjustable by the system administrator 126.The venue display system 100 receives the client communicatedpersonalized messages wirelessly through a client's mobile device. Thesoftware processes the incoming client communicated personalizedmessages.

In one embodiment, the client registers its mobile device.

In one embodiment of displaying client personalized messages, images,and the like at the display venue 120 is further disclosed in FIG. 7. Asillustrated the venue display system 100 starts and 4 sub processesdepicted as Process Messages, images and the like 410, Process Script420, Show Messages, images and the like 430, and Process Video 440 areillustrated. Sub processes Process Messages, images and the like 410,Process Script 420, Show Messages, images and the like 430 are describedin more detail in 9-11 below. Sub process 440 is any well-known videoprocessing technique.

FIG. 8 illustrates an embodiment of processing client personalizedmessages, images, and the like. In the first step 510, the venue displaysystem 100 checks to see if their personalized messages. In step 520, ifthere are personalized messages, the venue display system 100 timestamps and records information into a log. As described above, filteringalgorithms are applied in step 540 to maintain the proper level ofdialogue. Messages, images and the like are then inserted in a displayqueue in step 540. The process then repeats itself through step 560 backto step 510. If there are no personalized messages when the venuedisplay system 100 checks in step 520, the venue display system 100 willrepeat step 510 through step 560.

A flowchart for the processing of processing scripts is depicted in FIG.9. In step 600, the process script is started. In step 610, the firstpersonalized message from the script is retrieved. The next step 620determines if it is time to show the personalized message based ontiming information entered by the system administrator 126. If it is nottime yet, the personalized message is not displayed and the venuedisplay system 100 waits the necessary amount of time as shown in step640. Once it is time, the personalized message is displayed as shown instep 630 and the process goes back to step 620 to retrieve the nextpersonalized message. If in step 620, it is time to display the nextpersonalized message, the personalized message is shown as in step 630.

A flow chart depicting the show personalized messages flow process isshown in FIG. 10. The process is started in step 700. The venue displaysystem 100 looks in step 710 for a personalized message in the queue. Ifthere is no personalized message, the venue display system 100 waits instep 740 and then starts over in step 710. If there is a personalizedmessage, the venue display system 100 calculates the wait time beforethe personalized message is displayed based on the number ofpersonalized messages in the queue in step 720. When it is time to showthe personalized message, the personalized message is shown in step 730.

Lastly, the personalized message, images and the like are projected orshown on the display screen 111 at the appropriate time using well knowntechniques.

FIG. 11 illustrates one embodiment of methods 200 for sendingpersonalized messages and receiving status information from devicesemployed by a client. In block 810, a venue display system 100 may beinitialized and connected to client devices. For example, the mobiledevice 106 may be a mobile device that exchanges short-range radiosignals with a personal hub 102, which make exchange short-range radiosignals with at least one wireless audio device.

In block 815, a client's mobile device 210 may select the client from alist of contacts. For example, the client's mobile device 210 maydisplay a stored list of contacts, such as in an address book database,and receive selection input data from the client, such as by detectingthe client's touch on the area of the client's mobile device 210 touchscreen that represents a contact name. The client's mobile device 210may be configured to store and relate contact names with mobile devicenumbers, fax numbers, email addresses, and other information forestablishing communications and/or transmitting personalized messages.In an embodiment, the contact information may be used by the client'smobile device 210 to determine destination addresses for SMS textpersonalized messages, whisper personalized messages, visualpersonalized messages, video calls, mobile device calls, datapersonalized messages, emails, and any other form of communication. Inan embodiment, if the client's mobile device 210 maintains multiplecontact addresses for the selected client, the client's mobile device210 may prompt the client to supply further inputs to determine a methodof communication with the selected client. For example, the client'smobile device 210 may respond to the selection of the client contact byprompting the client to further select whether to generate an email, anSMS text personalized message, a whisper personalized message, an audiopersonalized message, a visual personalized message, a video call, orestablish a conventional vocal conversation (e.g., a mobile devicecall).

In an embodiment, the client's mobile device 210 may store and executesoftware applications or routines that perform the communicationservices or protocols described above. For example, the client's mobiledevice 210 may store and execute a whisper app, with which the client'smobile device 210 may receive client input that directs the app tocreate a whisper personalized message. In an embodiment, the client'smobile device 210 may have an address book, a priority list, and/or aprivileged list which stores the contact information for other devices(e.g., mobile devices 210 and personal hubs) which may identifyindividuals (i.e., contacts) who have included the client in theirprivileged lists. For example, the client's mobile device 210 mayreceive a personalized message indicating that the client has been addedto a client's privileged list and note that information in the contactsdatabase as someone to which the client can send whisper personalizedmessage transmissions. In another embodiment, the client's mobile device210 may instead contain a database that stores device contactinformation to which the client's mobile device 210 may transmitprivileged transmissions, such as whisper personalized messages. In anembodiment, the client's mobile device 210 may transmit but not receiveprivileged communications to a particular client device.

In block 820, the client's mobile device 210 may create a personalizedmessage for the client that was selected in block 815. For example, theclient's mobile device 210 may enter an email personalized messagecreation routine in response to the client selecting the client's emailaddress. The client's mobile device 210 may receive input, such asspeech, text, and/or selection of displayed options, and generate acomplete personalized message configured to be transmitted to theclient's destination address as defined by the selected clientinformation. In block 825, the client's mobile device 210 may transmitthe personalized message to the client, for example, to venue displaysystem 100.

In block 830, venue display system 100 may receive the personalizedmessage from the client's mobile device 210. A mail server or mobiledevice 210 messaging server may push the personalized message to venuedisplay system 100. Alternatively, venue display system 100 may receivean alert that the personalized message is available for download from aremote server.

In block 835, venue display system 100 may query the status of connecteddevices. For example, venue display system 100 may obtain statusinformation from venue display system 100, personal hub and/or wirelessaudio devices. In particular, the venue display system 100 may determinedevice settings by polling the devices to determine configurationsettings, such as activity modes and operating parameters. For example,venue display system 100 may determine whether venue display system 100is in silent mode. Other such device settings venue display system 100detects may include whether the mobile device 210 lock is engaged (e.g.,an authentication routine is executing that may require user input orpassword), or whether a vibration mode is engaged. Venue display system100 may also determine whether there are active connections with thepersonal hub, nearby laptop computers, and other wireless devices. Forexample, venue display system 100 may determine whether there are anyactive data links between venue display system 100 and a hub, includingbut not limited to Bluetooth® pairings/links, and the like. In anembodiment, the initialization operations in block 810 may be recordedand used by venue display system 100 to indicate status information ofthe client at a given time.

Venue display system 100 may also determine the status of the client bypolling the sensors and the like. In an embodiment, venue display system100, personal hub 102, and any other devices may store status indicators(i.e., codes) that describe the individual devices' configurations orsettings. For example, the personal hub may store a code which describeswhether the personal hub has active Bluetooth® connections to otherdevices, is in a sleep or silent mode, or is currently renderingpersonalized message data. In an embodiment, the various client devicesmay store status indicators representing the status of any other deviceor all client devices.

#start In optional block 838, venue display system 100 may generate apresence update personalized message. The presence update personalizedmessage may be based on the determined status of venue display system100, the personal hub 102, and/or other devices associated with theclient. The contents of an embodiment of a presence update personalizedmessage are described below with reference to FIG. 15.

In an embodiment, venue display system 100 may create the presenceupdate personalized message in the same form or delivery method asreceived from the client's mobile device 210 in block 830. For example,if the client's mobile device 210 transmitted an email to the client,venue display system 100 may generate an email presence updatepersonalized message for transmission to the client. In an embodiment,the contents and method of transmission of the presence updatepersonalized message may be determined by user configurations storedwithin a file on venue display system 100. For example, the client mayconfigure venue display system 100 to only send presence updatepersonalized messages as SMS text personalized messages. In anembodiment, the client may store configurations which prioritize variousmethods of transmission for the presence update personalized messagesand/or use contact information stored within venue display system 100 todetermine available methods of transmission for various clients. In anembodiment, the presence update personalized message may contain anatural language summary of the client's status based on the determinedstatus information. For example, the presence update personalizedmessage may contain a text segment which indicates that the client isasleep based on static motion data and regular temperature readings.

In optional block 840, venue display system 100 may transmit thepresence update personalized message to the client, for instance to theclient's mobile device 210. In an embodiment, venue display system 100may only transmit the presence update personalized message if theclient's mobile device 210 (or its user) has been pre-approved,authenticated, or is a member of a privileged list stored on venuedisplay system 100 or personal hub 102. In an embodiment, venue displaysystem 100 may prompt the client to authorize a transmission of thepresence update personalized message. In another embodiment, thepresence update personalized message may further contain an indicationthat confirms that the client is within the client's privileged list.

In optional block 845, the client's mobile device 210 may receive thepresence update personalized message from the client, for instance fromvenue display system 100. In an embodiment, if the client's mobiledevice 210 executes a whisper application (or app), the client's mobiledevice 210 may execute routines to parse the presence updatepersonalized message and identify certain formatting information forrendering the presence update personalized message. For example, thepresence update personalized message may contain header informationwhich describes categorizations of the client's status and the status ofthe client's personal hub (e.g., whether it is currently worn andrecently used) and the wireless audio devices (e.g., whether they arecurrently on the client's ears). In an embodiment, the client's mobiledevice 210 may detect information within the presence updatepersonalized message indicating that the client is within the client'sprivileged list. For example, there may be a code that indicates theclient has a favored status with the client. In an embodiment, theclient's mobile device 210 may render the presence update personalizedmessage as text, a graphical display, audio, or a combination of these.

In block 850, the client's personalized message, which was received inblock 830, may be rendered on one or more devices. For example, venuedisplay system 100 may display a downloaded email personalized messagefrom the client. As another example, the personal hub 102 may play anaudio file attached to the client's personalized message through awireless audio device. In various embodiments, the client's personalizedmessage may contain metadata indicating rendering instructions whichvenue display system 100 may obtain by decoding and/or parsing theclient's personalized message. In an embodiment, the client's mobiledevice 210 may utilize a whisper app to generate such instructions. Theapplication and/or use of metadata within personalized messages aredescribed detail in below with reference to FIGS. 16-17.

In block 852, venue display system 100 may generate a deliveryconfirmation message. The delivery confirmation message may be based onthe manner in which the client's personalized message was presented tothe user as well as any use of personalized message by the client'sdevices, such as venue display system 100 or personal hub 102. Venuedisplay system 100 may monitor and record every access, modification,and exchange related to the client's personalized message, creating adata trail of the personalized message through the client's devices. Forexample, venue display system 100 may record whether the client sees,reads, or hears a personalized message as well as whether the clientsaves a draft response to a whisper personalized message or an SMS textpersonalized message. As another example, venue display system 100 mayrecord the identity of the output devices (e.g., the personal hub 102,audio devices, etc.) that render a received whisper personalized messageor SMS text personalized message. In an embodiment, venue display system100 may log the timestamp information for each received personalizedmessage, the time and identity of the destination device (or outputdevice) for any transmission of the personalized message or itsassociated content between venue display system 100, the personal hub102, and any other connected wireless devices, and the software on therespective devices which rendered, displayed, performed, or otherwiseaccessed the personalized message and/or its associated content. Forexample, venue display system 100 may log that the client personalizedmessage was delivered to venue display system 100 from a remote messageserver at a particular time and that it was transmitted to the personalhub 102 where it displayed as text on the display unit. The deliveryconfirmation messages may also report the manner in which the receivedpersonalized message was delivered by including an indicator of whetherpersonalized message contents were successfully rendered by outputdevices and/or an indicator of whether personalized message contents ofthe received personalized message were queued for rendering by outputdevices.

In an embodiment, the delivery confirmation message may containinformation indicating the manner in which the personalized message wasdelivered to the client including the output devices that displayed orplayed the personalized message, such as the venue display system 100,audio device or personal hub. For example, the delivery confirmationmessage may state that the client's audio personalized message wasplayed through two wireless audio devices. In an embodiment, thedelivery confirmation message may contain similar information as thepresence update message.

In an embodiment, either venue display system 100 or the client's mobiledevice 210 may process delivery confirmation information to determinethe likelihood that the client accessed or played the client'spersonalized message. For example, venue display system 100 may evaluatelogged timestamps, access reports, and device status to interpret if theclient played an audio file. As another example, the client's mobiledevice 210 may receive and process the delivery confirmation message todetermine the likelihood. The determined likelihood may be expressedwithin the delivery confirmation message as a probability, a naturallanguage summary, or any other manner of representing venue displaysystem 100 evaluation. In an embodiment, the likelihood evaluation maybe conducted by a whisper app running on either of the devices 210.

In block 855, venue display system 100 may transmit the deliveryconfirmation message to the client's mobile device 210. In block 860,the client's mobile device 210 may receive the delivery confirmationmessage, which was transmitted in block 855. In an embodiment, theclient's mobile device 210 may process and render the contents of thedelivery confirmation message as graphical indicators in a messagingapplication. For example, the client's mobile device 210 may receive andprocess the delivery confirmation message and draw a prompt on thedisplay unit informing the client that the client's personalized messagewas delivered and opened by the client including displaying an icon ofthe device that rendered the personalized message.

FIG. 12 illustrates an embodiment method 900 for directly pulling aclient's status information and sending personalized messages based onthe status information. The method 900 is similar to the method 800described above, however here a client's mobile device 210 may retrievestatus information describing a client's devices' status and generatepersonalized messages having formatting based on the status information.

In block 905, the client's mobile device 210 may transmit a presencerequest message to the client who was selected in block 815. In anembodiment, the presence request message may include a predefined systemcall, an API command, or any other software command that venue displaysystem 100 may interpret as a request to query devices. In anembodiment, the presence request message may simply include email, SMStext, whisper message content, or audio content that indicates theclient's desire to obtain the client's status information. For example,venue display system 100 may recognize a presence request in response toreceiving an email from the client that asks “what's your status?” Inanother embodiment, the client's mobile device 210 may transmit apresence request message after receiving client input on the client'smobile device 210. For example, the client's mobile device 210 may senda presence request message in response to detecting a user click on agraphical user interface button beside the client's name in a contactlist. In another embodiment, the client's mobile device 210 may executebackground routines that periodically transmit presence request messagesfor some or all contacts within a stored contact list. For example, theclient's mobile device 210 may automatically send presence requestmessages to some or all contacts stored within a whisper privileged listlocated on the client's mobile device 210. In another embodiment, theclient's mobile device 210 may transmit a presence request message whilethe client composes a personalized message or immediately before sendinga personalized message.

In block 910, venue display system 100 may receive the presence requestmessage. Venue display system 100 may determine that the personalizedmessage is a presence request by evaluating any metadata (e.g., headerinformation), by conducting text analysis, or by any other means ofclassifying received personalized message data. In block 835, venuedisplay system 100 may query the status of connected devices. In block838, venue display system 100 may generate a presence update message. Inblock 840, venue display system 100 may transmit the presence updatemessage to the client's mobile device 210. In block 845, the client'smobile device 210 may receive the presence update message from theclient, for instance from venue display system 100.

In block 920, the client's mobile device 210 may generate a personalizedmessage based on the presence update message received from the client inblock 845. For example, the client's mobile device 210 may generate awhisper message to the client based on the contents of the receivedpresence update message. In an embodiment, a whisper application (orapp) executing on the client's mobile device 210 may parse the presenceupdate message to determine formatting techniques or other personalizedmessage configurations that may capitalize on the client's currentstatus (e.g., does the client have wireless audio devices equipped, isvenue display system 100 in silent mode, etc.). FIG. 16 describes indetail how the client's mobile device 210 may use the status informationin creating personalized messages.

In block 825, the client's mobile device 210 may transmit thepersonalized message to the client, for example, to venue display system100. In block 830, venue display system 100 may receive the personalizedmessage from the client's mobile device 210. In block 850, the client'spersonalized message, which was received in block 830, may be renderedon one or more devices based on metadata. In block 852, venue displaysystem 100 may generate a delivery confirmation message. In block 855,venue display system 100 may transmit the delivery confirmation messageto the client. In block 860, the client's mobile device 210 may receivethe delivery confirmation message.

FIG. 14 illustrates an embodiment method 100 that employs a server 1001to store status information. Unlike in the operations in blocks 905-840in FIG. 13, the client's mobile device 210 may not receive presenceupdate information from venue display system 100, but instead receivethat information from the server 1001. In block 810, venue displaysystem 100 may be initialized and connected to client devices. In block835, venue display system 100 may query the status of connected devices.In block 838, venue display system 100 may generate a presence updatemessage. As illustrated in FIG. 15, in block 1200, venue display system100 may transmit the presence update message to the server 1001. Venuedisplay system 100 may repeatedly perform the operations in blocks835-910 as an operational loop. In an embodiment, venue display system100 may transmit presence status update messages to the server 1001 at apredefined frequency. For example, a regular report from venue displaysystem 100 may provide a real-time (or “heartbeat”) presence assessmentthat the server 1001 may maintain. In an embodiment, venue displaysystem 100 may automatically transmit presence update messages to thecontact within a privilege contact list.

In block 1205, the server 1001 may store presence update information.For example, the server 1001 may store presence update informationindicated within presence update messages, which were transmitted byvenue display system 100 in block 1200. In an embodiment, the server1001 may record status information within a relational database and maystore subsets of the status information within the presence updatemessage. In an embodiment, the server 1001 may update database values inresponse to receiving the presence update message or, alternatively, maylog some or all status information over time. In an embodiment, theserver 1001 may generate statistical information describing the statusinformation over time. For example, the server 1001 may calculate thepercentage of time venue display system 100 is in silent mode, or howoften venue display system 100 is connected to a personal hub 102. Asanother example, the server 1001 may track motion data represented inthe presence update message and estimate typical motion values based ontime of day.

The remainder of method 100 is similar to the operations in method 900.However, in blocks 1020-1030, the client's mobile device 210 requestsand receives presence update messages from the server 1001 instead ofdirectly from venue display system 100. In block 815, the client'smobile device 210 may select the client from a list of contacts. Inblock 1020, the client's mobile device 210, may transmit a presencerequest message to the server 1001. In block 1025, the server 1001 mayreceive the presence request message. In block 1030, the server 1001 maytransmit a presence update message to the client's mobile device 210. Inblock 845′, the client's mobile device 210 may receive the presenceupdate message from the server 1001. In block 920, the client's mobiledevice 210 may generate a personalized message based on the presenceupdate message. In block 825, the client's mobile device 210 maytransmit the personalized message to the client, for example, to venuedisplay system 100.

In block 830, venue display system 100 may receive the personalizedmessage from the client's mobile device 210. In block 850, the client'spersonalized message, which was received in block 830, may be renderedon one or more devices based on metadata. In block 852, venue displaysystem 100 may generate a delivery confirmation message. In block 855,venue display system 100 may transmit the delivery confirmation messageto the client's mobile device 210. In block 860, the client's mobiledevice 210 may receive the delivery confirmation message.

FIG. 14 illustrates an embodiment data structure within a presenceupdate message 1100. The presence update message 1100 may be transmittedby the venue display system 100 to a client's mobile device or a servermaintaining up-to-date status information. The presence update message1100 may contain metadata 1102, such as formatting information to assistin the rendering using a whisper app. In an embodiment, the metadata1102 may instruct the client's mobile device to display the statusinformation using particular devices. For example, the metadata 1102 maydirect the mobile device to execute a text-to-speech conversion routineand generate an audio file that may be performed through the client'spersonal hub and connected wireless audio device. In an embodiment, themetadata 1102 may provide whisper app instructions that direct thesoftware running on the client's mobile device to adjust system orsoftware variables based on the presence update message 1100 contents.For example, the metadata 1102 may instruct a whisper app to changedefault settings for generating new personalized messages.

The presence update message 1100 may also contain numerous descriptionsof the venue display system 100's status at the time the presence updatemessage 1100 was created, such as display lock status 1104, a list ofsome or all apps installed 1106 on the client's mobile device, a list ofthe apps currently in use and usage information 1108 on the client'smobile device, and silent mode/mute status 1110. The presence updatemessage 1100 may further include application data describing theclient's use of particular applications. For example, the presenceupdate message 1100 may contain browser history reports, data enteredinto online forms, or cookie information.

The presence update message 1100 may contain data regarding the variousdevices associated with the venue display system 100, such as a list ofsome or all devices in a pair list 1112 (e.g., devices which have beenBluetooth® paired with the client's mobile device). In an embodiment,the presence update message 1100 may list some or all of the deviceswith which the client's mobile device has ever paired. The presenceupdate message 1100 may contain a list of the devices that are currentlyconnected or active 1114, such as a connected personal hub and wirelessaudio device. This list may contain information regarding devices thatare connected via wired or wireless (e.g., short-range radio)connections. For example, the presence update message 1100 may indicatewhether wired headphones (or wired headsets or audio devices) areconnected to the personal hub or other associated devices.

The various connections between the venue display system 100 and theassociated devices may be indicated in the presence update message 1100.For example, the presence update message 1100 may indicate that a mobiledevice is connected via a wire or short-range radio connection to aclose personal computer (e.g., a laptop). In general, the connectedstatus of the various devices may indicate the devices' availabilities.For example, when the personal hub is active and wirelessly paired orconnected with the venue display system 100 (e.g., mobile device); thepersonal hub may be available. In an embodiment, the presence updatemessage 1100 may indicate whether any of the associated devices (e.g.,personal hub, mobile devices, wireless audio devices, wired headset andthe like) are connected to a power source (e.g., an AC adapter) and/orare being charged. The presence update message 1100 may describe thepower status of the batteries within the associated devices and mayreport if a battery within any associated device is “dead”. For example,the presence update message 1100 may indicate that the personal hubbattery is almost out of power. Further information may include sensordata 1116, such as temperature data and/or motion data. The sensor data1116 may be retrieved from sensor or measurement units located withinthe mobile device, personal hub, and wireless audio devices. Forexample, the venue display system 100 may retrieve motion data from aconnected wireless audio device containing a gyroscope. As anotherexample, the sensor data 1116 may represent motion data from anaccelerometer and body temperature measurements from a temperaturesensor, both sensors contained within the personal hub. The sensor data1116 may also include temperature measurements from the wireless audiodevices which may be used to determine whether the wireless audiodevices are being worn. In an embodiment, the presence update message1100 may indicate possible reasons why devices are not being worn, suchas indicating that the devices are currently being powered (or charged)via a connection to a power source, are currently malfunctioning (e.g.,report software error codes), or redundant because other connecteddevices are being worn by the user (e.g., wireless audio devices are notworn because a wired headset is connected to the personal hub).

The presence update message 1100 may also include data describing theclient's user interaction recent history 1118 with the venue displaysystem 100. This user interaction recent history 1118 data may includeinformation about the venue display system 100's data usage, such asrecords of data uploaded/downloaded by the mobile device over a periodof time, recently used applications, and inputs within variousapplications (e.g., tapping on a touch screen, pushing device buttons,etc.). For example, the presence update message 1100 may include areport of the timestamps of the recent taps on the touch screen.

The presence update message 1100 may contain location (or position)information 1120 about the client, such as GPS coordinates retrievedfrom a GPS unit within the mobile device. In an embodiment, other datadescribing the location of the client or used to determine a locationmay be included in the presence update message 1100, and may includemobile device tower information (e.g., access records and toweridentification information), WiFi access information (e.g., router loginformation), and IP addresses of the various client devices. In anembodiment, the venue display system 100 may store the presence updatemessage 1100 and append the message to other transmissions. For example,the mobile device may insert the information within the presence updatemessage 1100 into a delivery confirmation message.

In an embodiment, the presence update message 1100 may includeinformation describing the client's schedule or itinerary. For example,the venue display system 100 may access calendar data, stored on themobile device 210 or in an accessible online account (e.g., Googlecalendar, Outlook calendar, etc.), and append the client's currentactivity to the presence update message 1100. In an embodiment, thepresence update message may contain information about the venue displaysystem 100 current cellular Network Systems data rate, connectivity toWiFi Network Systems 110, and any other indicators of data streaming ortelephonic availability. In another embodiment, the presence updatemessage 1100 may contain information describing the client'srelationship or privileged status with respect to the client. The venuedisplay system 100 may determine the privileged status (e.g., the clientis within the client's privileged list, “known,” “preferred,” “liked,”etc.) of the client (or the client's mobile device) by comparing theclient's ID against data stored within a contact information database,social network accounts/databases, or other sources that may containinformation about the relationship between the client and the client.For example, the presence update message 1100 may include an indicatorof whether or not the client is on the client's privileged contact listand thereby able to create whisper messages that the client's personalhub may render immediately upon receipt. As another example, thepresence update message 1100 may describe the client's currentdisposition regarding the client and include text such as, “Recipient isnot taking your calls at the moment” or “You have been removed fromRecipient's favorites list.”

FIGS. 16-17 illustrate various embodiment methods for generating anoutgoing personalized message that includes instructions for renderingpersonalized message contents on a venue display system 100. In thevarious embodiments, the operations may be performed by variouscommunication devices, such as the devices within the communicationsystem as well as other mobile devices capable of generatingpersonalized messages for delivery to a venue display system 100, suchas a laptop computer, a central server, and various other mobile devicesassociated with a client.

An embodiment method may include determining, based on received statusinformation regarding the venue display system 100, availabilities ofmessage rendering devices coupled to the venue display system 100,identifying a format and a personalized message type for sending theoutgoing personalized message to the venue display system 100 based onthe determined availabilities of personalized message rendering devicescoupled to the venue display system 100, formatting the outgoingpersonalized message according to the identified format and theidentified personalized message type, generating metadata that includesinstructions for rendering the outgoing personalized message based onthe determined availabilities of personalized message rendering devicescoupled to the venue's system, and transmitting the outgoingpersonalized message to the venue display system 100. In anotherembodiment, the status information regarding the venue display system100 may include at least one of information describing a privilegedstatus, a list of devices connected to the venue display system 100,information about recent activities of devices connected to the venuedisplay system 100, and sensor data. In another embodiment, theidentified personalized message type may be selected from a group thatmay include of an email, a whisper message, an SMS text message, anaudio message, a visual message, a video call, a mobile device call, anda message formatted for processing with whisper service software. Inanother embodiment, the generated metadata that includes instructionsfor rendering the outgoing personalized message may indicate a devicecoupled to the venue display system 100 on which the outgoingpersonalized message is to be rendered and whether the outgoingpersonalized message is to be rendered audibly, visually, or tactilely.In another embodiment, the generated metadata that includes instructionsfor rendering the outgoing personalized message may indicate that afirst portion of the outgoing personalized message is to be rendered ona first device connected to the venue display system 100 and a secondportion of the outgoing personalized message is to be rendered on asecond device connected to the venue display system 100. In anotherembodiment, the generated metadata that includes instructions forrendering the outgoing personalized message may indicate that a firstportion of the outgoing personalized message is to be rendered audiblyvia a first device connected to the venue display system 100 and asecond portion of the outgoing personalized message is to be renderedvisually on a second device connected to the venue display system 100.In another embodiment, the generated metadata that includes instructionsfor rendering the outgoing personalized message may indicate that avibration motor should be activated when rendering the outgoingpersonalized message. In another embodiment, identifying a format and amessage type for sending the outgoing personalized message to the venuedisplay system 100 may be include determining whether the outgoingpersonalized message includes an interrogatory posed by a client,prompting the client to provide a set of client responses related to theinterrogatory when the outgoing personalized message includes theinterrogatory, and modifying the outgoing personalized message toinclude the set of client responses based on an input received from theclient. In another embodiment, generating metadata that includesinstructions for rendering the outgoing personalized message based onthe determined availabilities of message rendering devices coupled tothe venue display system 100 may include generating metadata thatindicates that each response in the set of client responses is to berendered differently. In another embodiment, generating metadata thatincludes instructions for rendering the outgoing personalized messagebased on the determined availabilities of personalized message renderingdevices coupled to the venue display system 100 may include generatingmetadata that includes instructions for rendering the set of clientresponses using at least one of large text, small text, colored text,blinking text, animated text, sound rendered on a device coupled to thevenue display system 100, an image rendered on a device coupled to thevenue display system 100, and information defined within a configurationfile.

FIG. 16 illustrates an embodiment method 1200 for a client's mobiledevice to create formatted personalized messages based on a client'sstatus information. As described above, in various embodiments theclient's mobile device, such as a mobile device or laptop computer, mayrequest presence update messages directly from the venue display system100 or a server maintaining status information for the venue displaysystem 100. The client's mobile device may execute a whisper app (orwhisper software services) and, based on status information indicated inpresence update messages, may generate messages that direct the venuedisplay system 100 and associated devices (e.g., personal hub, wirelessaudio device, etc.) to render the personalized messages in a convenientand effective manner. In various embodiments, the whisper app may beinstalled and the operations in method 1200 may be performed by theclient's mobile device or any other mobile device wired or wirelesslyconnected to the phone, such as a personal hub, a laptop computer, awireless audio device, a tablet device, etc.

In block 1202, the client's mobile device may receive a presence updatemessage. For example, the client's mobile device may receive a presenceupdate message that includes status information of devices currentlyconnected to the client's smartphone. In block 1204, the whisper app maydetermine the client's availabilities based on status information in thepresence update message. In other words, the whisper app may createavailability conclusions that indicate the availability of devicesassociated with the client to render message contents. For example, thewhisper app, running on the processor of the client's mobile device, mayinterpret presence or status information indicated within the receivedpresence update message and may determine availabilities of the client.Availabilities (or availability conclusions) may be codes,classifications, or categories that define the ability of the client toreceive and interact with various forms of communications (i.e., statusinformation). In particular, the availabilities may be based on theconnectivity of the client's devices (e.g., personal hub, wireless audiodevices, etc.) For example, the whisper app may conclude that the clientis fully available for an interactive audio personalized message, as theclient's mobile device browser app is active and his personal hub andwireless audio device are both connected. As another example, thewhisper app may conclude that the client has limited availability, ashis wireless audio device microphone is configured to a mute setting,but his personal hub is active. As another example, the statusinformation may indicate that the client is within a privileged list ofthe client's and may transmit whisper personalized messages.

The whisper app may parse the presence update message into discrete dataelements and evaluate the variables singularly or in combination. Forexample, the whisper app may interpret motion data reported from anaccelerometer within a personal hub of the client and conclude that theclient is active. As another example, the whisper app may conclude thatthe client is asleep based on static motion data, a report that thepersonal hub and a wireless audio device are equipped, and an activescreen saver application on the venue display system 100, and data userecords that show no use for a long period. In an embodiment, thewhisper app may determine availabilities (or availability conclusions)based on a rule-based system that may or may not use dependencyrelationships between various presence variables.

In an embodiment, the whisper app may weigh certain presence variablesdifferently than others when determining availabilities. For example,motion data from the client's personal hub may be weighed as moreimportant than the activity of a phone display lock. In an embodiment,the whisper app may utilize client configuration files to determine theweight or importance of various presence variables. In an embodiment,the whisper app may utilize threshold variables and/or values todetermine the client's availability. For example, the whisper app mayonly determine the client is fully available if motion data retrievedfrom the venue display system 100 accelerometer represents moderateactivity.

In an embodiment, the presence update message may contain clientavailability conclusions conducted by whisper app services on the venuedisplay system 100 prior to transmission of the presence update message.For example, the venue display system 100 may evaluate the client'svarious devices, determine presence variables, and conclude that theclient has low availability as he is in a meeting.

In block 1206, the whisper app may identify a message type and formatfor outgoing personalized messages based on the determinedavailabilities. For example, the whisper app may identify a certainmessage format and/or message type recommended to be used forpersonalized messages to the client based on availability conclusions.In an embodiment, based on the availabilities, the whisper app mayidentify (or recommend) a particular type of transmission. For example,the whisper app may suggest that the client is most available to receivean SMS message as the client's personal hub is not currently connectedto the client's mobile device. The whisper app may identify and/orrecommend other message types, such as email, whisper messages, SMS textmessages, audio messages, visual messages, video calls, mobile devicecalls, and messages formatted for processing with whisper servicesoftware. The whisper app may also identify a recommended message formator content guidelines for transmissions based on the determinedavailabilities. For example, as the client has limited data availabilitydue to a low reported data rate, the whisper app may identify that theclient should transmit a short text instead of an email with largeattachments.

In an embodiment, the whisper app may render a graphical dialog windowon the client's mobile device which displays identified message andformat recommendations. In another embodiment, the whisper app may allowthe client to accept or reject recommendations. For example, the clientmay not choose to follow the whisper app's identified recommendedmessage type of a whisper message instead of an email message. In anembodiment, the whisper app may automatically impose formatting andmessage type limitations on the client based on the determinedavailabilities. For example, after interpreting the client'savailability as minimal due to a reported calendar entry of a meeting atthe current time and a client status message of “Do Not Disturb,” thewhisper app may disallow the creation of a whisper audio message.

In an embodiment, if the client desires to transmit a personalizedmessage including an interrogatory (or question) for the client, thewhisper app may identify formatting for rendering the personalizedmessage as a selection list. For example, if the determinedavailabilities describe the client as unable to provide a long response,the whisper app may prompt the client to create a simple questionmessage with a set of responses from which the client may choose usinghis mobile device, personal hub, or other connected devices, such aswireless audio devices. In an embodiment, the whisper app may prompt theclient to input whether a transmission requires a binary response fromthe client (i.e., ‘yes’ or ‘no’). In an embodiment, the whisper app mayprompt the client to provide other formatting aspects to personalizedmessages, such as optional text effects (e.g., small text, large text,blinking text, animated text, bold text, colored text, etc.), whether aresponse is audible (e.g., a sound response), and whether a response isto be rendered from a particular output device associated with the venuedisplay system 100 (e.g., a visual response displayed on the client'spersonal hub, an audible response rendered on an audio device, etc.). Inan embodiment, the whisper app may prompt the client to use a predefinedor template format for the personalized message (e.g., a format or otherinformation defined within a configuration file or user preferencefile).

In block 1208, the whisper app may prompt the client to enterpersonalized message contents for an outgoing personalized message tothe client. For example, the client may provide personalized messagecontents, such as statements, comments, and interrogatories (orquestions). In an embodiment, the whisper app may render a series ofquestions to the client on the client's mobile device which prompts theclient to enter information. For example, the whisper app may displayquestions, such as “Do you want to make a statement or pose a questionto the client?” The whisper app may render graphical user interfacebuttons with which the client may interact to proceed through the app'sprompts. In an embodiment, the whisper app may open new applications forpersonalized message contents input by the client based on responses toprompts. For example, the whisper app may indicate that the client isbest available on email or SMS text, provide the client with a GUIbutton for each, and open either an email composition form or SMS textform based on the client's input.

In an embodiment, the whisper app may evaluate the personalized messagecontents and determine the likelihood that the client will be availablebased on the determined availabilities (e.g., availability conclusionsand status information). For example, the whisper app may determine alow likelihood that a long email having questions for the client toanswer will be responded to base on status information which describesthe client as driving a car. In an embodiment, the whisper app mayindicate likelihood determinations to the client and may displayalternatives to increase the likelihood of response by the client. Forexample, the whisper app may prompt the client to simplify existingtext, change the mode of transmission (e.g., from email to SMS textmessage or whisper message), or change the format of the personalizedmessage.

In determination block 1209, the whisper app may determine whether thepersonalized message contents contain an interrogatory. In other words,the whisper app may determine whether the client is posing a questionwithin the personalized message contents to be answered by the client.In an embodiment, the whisper app may detect question marks text symbolsor question phrasing using natural language processing. If thepersonalized message contents contain an interrogatory (i.e.,determination block 1209=“Yes”), in block 1210, the whisper app mayprompt the client to enter simply response options for theinterrogatory. In other words, the client may be prompted to provideresponses the client can choose to answer the interrogatory. Forexample, if the client wants to send the client a question “What do youwant for dinner?” the whisper app may prompt the client to input a setof possible responses, such as “Steak” and “Sushi.”

In block 1211, the whisper app may modify the personalized messagecontents based on received input data from the client. In other words,the whisper app may modify the outgoing personalized message to includea set of possible client responses to the interrogatory received fromthe client in response to prompting. For example, the client may inputtext data that represents a simple response option (e.g., “yes,” “no,”“steak,” “sushi,” etc.). In an embodiment, the whisper app may alsorecord instructions that may be executed by the venue display system 100or personal hub if the client selects a particular simple responseoption. For example, the whisper app may record in a metadatainstruction that if the client selects a particular response, then thevenue display system 100 may transmit a particular responsetransmission. As further example, the metadata may direct the venuedisplay system 100 running the whisper app to generate and transmit anSMS text message to the client's mobile device if the client's personalhub detects a particular client response. Once the response values forthe interrogatory are received from the client, the whisper app maycontinue with the operations in determination block 1209. For example,the whisper app may determine whether another interrogatory is withinthe personalized message contents and thus additional response valuesmay be received.

If the personalized message contents do not contain an interrogatory(i.e., determination block 1209=“No”) or if the client has providedsimple response options for interrogatories within the personalizedmessage, in block 1212 the whisper app may generate metadata thatincludes instructions for rendering the personalized message contentsbased on determined availabilities. In other words, the metadata mayinclude instructions indicating how the venue display system 100 andconnected devices may render the client's outgoing personalized message.The metadata may be code or other information that is inserted within,intermixed, and/or surrounding personalized message contents. In anembodiment, the metadata may be readable by other whisper appimplementations (e.g., on the venue display system 100) and may direct aparticular device to render the personalized message contents accordingto the client's specifications or the limitations defined by thedetermined availabilities. For example, metadata may indicate differentsimple response options related to an interrogatory and may includeinstructions to render each simple response option differently (e.g.,one on the left, one on the right, one loud, one soft, etc.). As anotherexample, the metadata may direct a left audio device to render aparticular portion of the personalized message contents. In anembodiment, the metadata may indicate whether the client's outgoingpersonalized message and/or its personalized message contents should berendered by the client's devices audibly, visually, or tactilely. Forexample, the metadata may direct the whisper app running on the venuedisplay system 100 to play audio in a wireless audio device. As anotherexample, the metadata may cause an audible beep at the client's personalhub upon receipt of a whisper personalized message, email, or an SMSpersonalized message. As yet another example, the metadata in theoutgoing personalized message may direct the venue display system 100,personal hub, and/or other connected device to vibrate or generate otherhaptic feedback (e.g., a vibration motor may be activated).

In an embodiment, the generated metadata may include instructions thatdirect different devices connected to the venue display system 100 torender different portions of the personalized message contents. Forexample, the metadata may instruct a first portion to be rendered on afirst device connected to the venue display system 100 and a secondportion to be rendered on a second device connected to the venue displaysystem 100. In another embodiment, the metadata may instruct a device

In an embodiment, the generated metadata may include instructions thatdirect one (or more) devices connected to the venue display system 100to render portions of the personalized message contents in differentmanners. For example, the metadata may instruct a wireless audio deviceconnected to the venue display system 100 to render a first portionaudibly via and may also instruct a personal hub device to render asecond portion visually. The metadata may further include formatting orrendering instructions, such as whether to render personalized messagecontents as large text, small text, colored text, blinking text,animated text, sound, an image, and/or using information defined withina configuration file (e.g., a preferred format, etc.).

In block 1213, the whisper app may format the outgoing personalizedmessage based on the identified message type and identified format. Inan embodiment, the outgoing personalized message may also be formattedusing the generated metadata. In block 1214, the client's mobile devicemay transmit the formatted outgoing personalized message to the client,for instance to the venue display system 100. In an embodiment, themetadata may describe the personalized message contents with a categorydescription (e.g., question, statement, audio, whisper personalizedmessage, etc.).

FIG. 17 illustrates an embodiment method 1300 for a venue display system100, personal hub, and wireless audio devices receiving, rendering andresponding to a personalized message formatted based on the clientsstatus information. The mobile device may be a laptop computer, mobiledevice, tablet device, and other similar mobile devices. In variousembodiments, any of the mobile devices, personal hub, or the wirelessaudio devices may perform the following operations for processingreceived whisper personalized messages and may each execute softwarecapable of processing whisper personalized messages, such as a whisperapp.

In block 1302, the venue display system 100 may receive an incomingpersonalized message from a client, for instance from a client's mobiledevice. For example, via mobile device 210 and venue display system 100may receive a whisper personalized message, visual message, mobiledevice call, or other audio message.

In block 1304, the venue display system 100 may obtain instructions forrendering and/or delivering the received personalized message. Inparticular, the venue display system 100 may determine whether thereceived personalized message includes metadata, such as generated bywhisper app or whisper software running on the client's mobile device.For example, the venue display system 100 may decode, parse and evaluateheader information or other encoding information within the receivedpersonalized message to obtain metadata, formatting data, personalizedmessage contents, and/or rendering instructions.

The venue display system 100 may obtain instructions (e.g., metadata)that indicate instructions for delivering personalized message contentsto devices connected to the venue display system 100 (e.g., outputdevices such as wireless audio devices, etc.). For example, detectedmetadata may include instructions for the venue display system 100 toforward audio to a connected output device (e.g., the client's wirelessaudio device). As another example, metadata may instruct a certainportion of the personalized message contents to be performed as audio ina right wireless audio device connected to the venue display system 100and another portion to be rendered as visual information on a connectedpersonal hub device. The received personalized message may also containinstructions that indicate formatting instructions for various portionsof the received personalized message. For example, metadata may includeinstructions for the venue display system 100 to forward text-to-speechaudio from one part of the received personalized message to the client'sleft wireless audio device and text-to-speech audio from another part ofthe personalized message to the right wireless audio device. As anotherexample, metadata may indicate that certain text should be rendered in acertain color or as an animation. In an embodiment, metadata may alsocontain instructions directing the venue display system 100, personalhub or wireless audio devices to replay audio a certain number of times,slow down audio playbacks, increase the volume in certain sections ofaudio playbacks, and other effects.

In an embodiment, the received personalized message may not containmetadata. In such a case, the received personalized message may behandled by the venue display system 100 in conventional manners (e.g.,leave SMS text personalized messages as unread and stored on the mobiledevice, send audio messages to voice mail, etc.). In an embodiment, thevenue display system 100 may interpret the received personalizedmessage's message type, and contents, and deliver the receivedpersonalized message to various output devices, such as the personal huband wireless audio devices, for rendering without metadata. For example,the venue display system 100 may determine that a received personalizedmessage which does not have metadata is a text personalized message froma contact on the client's privileged list and may render thepersonalized message as audio for playing through the wireless audiodevices.

In determination block 1306, the venue display system 100 may determinewhether devices are connected and/or available. In particular, the venuedisplay system 100 may determine whether output devices indicated inobtained instructions or metadata of the received personalized messageare connected to the venue display system 100 and/or available forreceiving and rendering personalized message contents. For example, whenmetadata of the received personalized message indicates particularmessage contents are to be rendered as audio by a wireless audio device,the venue display system 100 may determine whether the wireless audiodevice is wirelessly connected (or paired) with the venue display system100. In an embodiment, the venue display system 100, the personal hub,or any other mobile device employed by the client may detect whetheroutput devices are connected based on operations similar to those fordetermining status information as described above with reference to FIG.6. For example, the venue display system 100 may determine whether thepersonal hub is active and wirelessly paired such that the personal hubis available for rendering personalized message contents.

If devices are connected and/or available (i.e., determination block1306=“Yes”), in block 1307 the venue display system 100 may providemessage contents to the devices for rendering. The venue display system100 may provide, transfer, and/or otherwise deliver personalized messagecontents based on the obtained instructions (e.g., metadata) within thereceived personalized message. For example, sound or visual personalizedmessage contents may be provided (or delivered) to a right wirelessaudio device for rendering based on metadata within the receivedpersonalized message. As another example, an instruction for a motor togenerate a vibration may be transmitted to the personal hub. In anembodiment, the personal hub may receive the contents and instructionsfor delivery to wireless audio devices. The personal hub may executeobtained instructions in ways that include transferring data to wirelessaudio devices for playback, rendering personalized messages on thedisplay unit of the personal hub, activating vibrations within thepersonal hub and/or wireless audio device devices, polling sensor units,etc. In an embodiment, the instructions may direct the personal hub totransmit the data to the audio devices at particular moments. Forexample, the personal hub may schedule data transmissions to the leftwireless audio device before transmissions to the right audio device. Inan embodiment, the venue display system 100, the personal hub, or anyother mobile device utilized may provide personalized message contentsto a subset of the output devices indicated in the obtained instructionsor metadata based on the devices' availability (or connectivity) at thetime of receipt of the received personalized message. For example, ifmetadata indicates personalized message contents are to be rendered bytwo separate wireless audio devices and only one audio device isconnected to the venue display system 100, the venue display system 100may provide contents to the one connected wireless audio device.

If the device are not connected or available (i.e., determination block1306=“No”) or if personalized message contents have been provided to thedevices, in optional block 855 the venue display system 100 may transmita delivery confirmation message to the client's mobile device asdescribed above in reference to FIG. 12.

In determination block 1310, the venue display system 100 may determinewhether the received personalized message requires a response. In anembodiment, metadata may indicate a category describing the receivedpersonalized message as containing an interrogatory (or question) forthe client to answer. In another embodiment, the venue display system100 may analyze text or audio data within the received personalizedmessage to determine whether an interrogatory is posed. For example, thevenue display system 100 may execute a pattern matching routine to findwell-known interrogatory patterns or symbols, such as a question mark.If the venue display system 100 determines that the receivedpersonalized message did not require a response (i.e., determinationblock 1310=“No”), then the method 1300 may continue with the operationsin block 1302.

If the venue display system 100 determines that the receivedpersonalized message did require a response (i.e., determination block1312=“Yes”), in determination block 1312, the venue display system 100may determine whether the interrogatory requires a simple responseoptions choice. For example, the interrogatory may include a set ofsimple responses the client indicated within the personalized messagethat the client may choose between to respond. In other words, the venuedisplay system 100 may determine whether the personalized messagecontents and metadata indicate appropriate ways to present the questionto the client using the personal hub and wireless audio devices. Thevenue display system 100 may analyze metadata within the receivedpersonalized message to detect simple response options, such as ‘yes’ or‘no’. For example, the metadata may contain a code or identifyinginformation that marks the personalized message as having simpleresponse options. In an embodiment, the venue display system 100 mayanalyze the text or audio of the received personalized message todetermine the personalized message contains simple response options.

If the venue display system 100 determines the interrogatory requires asimple response options choice (i.e., determination block 1312=“Yes”),in block 1314 the venue display system 100 may present simple responseoptions via graphical user interface or audible indicators. In anembodiment, the venue display system 100 may transmit instructions basedon metadata in the received personalized message to the variousconnected devices (e.g., audio device devices, personal hub, etc.) torender these simple response options to the client. Instructions forsimple response options may include the personal hub displaying largetext response options (e.g., ‘yes’/‘no’, “steak”/“sushi”, etc.),displaying differently colored response options, showing options asblinking or static text, playing response options in a particularwireless audio device (e.g., ‘yes’ audio is played in the right wirelessaudio device and ‘no’ audio is played in the left wireless audiodevice), and the like. In an embodiment, the metadata may direct thevenue display system 100 to query client user configuration files todetermine how to instruct the various devices to display or rendersimple response options. For example, the client may have a presetsconfiguration file that informs the venue display system 100 to directall ‘yes’ response options to the client's left wireless audio deviceand ‘no’ response options to the right audio device.

In block 1316, response input data may be received from the client. Inother words, the personal hub, wireless audio devices, and other devicesconnected to the venue display system 100 may receive input data fromthe client indicating a choice of presented simple response options.Response input data may include graphical user interface input (e.g.,selections on a graphical user interface button, etc.) and/or sensordata received from a sensor within a device connected to the venuedisplay system 100 (e.g., an accelerometer, a touch sensor, a gyroscope,and/or a magnetometer within a wireless audio device, etc.). Forexample, the left wireless audio device may detect an abrupt motionmeasurement using an on-board gyroscope and wirelessly transmit thismotion data to the personal hub which may in turn recognize that theclient tapped the left wireless audio device to indicate selection ofthe response option played there. As another example, the personal hubmay detect client touch input on the side of the display unit whichcorresponds to a response option. As another example, the client mayprovide different input responses by tapping on the left wireless audiodevice, tapping on the right wireless audio device, tapping on bothwireless audio devices simultaneously, and tapping on either whiletapping on the graphical user interface of the personal hub or mobiledevice. In an embodiment, the venue display system 100 may determine aresponse by the user not providing input (e.g., tapping, swiping,talking, etc.) within a certain period of time. In another embodiment,wireless audio devices, the personal hub, and/or the venue displaysystem 100 may include microphones configured to receive audio inputsfrom the client. For example, when the client taps or strikes a wirelessaudio device that includes a microphone, that microphone may detect thesound of the tap or strike and the wireless audio device may interpret acorresponding microphone signal as an input (e.g., a tap input to selecta simple option rendered through the corresponding wireless audiodevice, etc.).

In an embodiment, the venue display system 100 may send an audio or textmessage (e.g., SMS, whisper message, etc.) to the client's mobiledevice, execute other software, or establish a phone conversation inresponse to the client not selecting a simple response option. Forexample, if the venue display system 100 does not receive a simpleresponse option within a certain period of time or if it detects audioinput data indicating the simple response options are inadequate (e.g.,the client says into the wireless audio device microphone “call him!”),the venue display system 100 may initiate a phone call or transmit awhisper message.

In block 1318, if the received personalized message did not require asimple response option choice (i.e., determination block 1312=“No”) orthe client provided input indicating a choice (or a selection) of asimple response option, the venue display system 100 may receiveadditional response data from the client. For example, the venue displaysystem 100 may receive one or more of a graphical user interface orbutton input (e.g., typing words, numbers, etc.), speech-to-text input,and/or other information the client wants to include in a response tothe client. In an embodiment, the venue display system 100 may receiveaudio input from the client for dictation to an email, whisper message,or SMS text message.

In the various embodiments, the mobile device, personal hub, and otherconnected devices may receive input data from the client in the form ofmovement data (e.g., tapping, striking, swiping, etc.), audio data(e.g., client verbally responds to a question), or entered textresponses.

In block 1320, the venue display system 100 may generate a responsemessage based on response data. For example, the venue display system100 may package any received responses or input data (e.g., text messagefor the client, etc.) into an outgoing response message to be sent tothe client's mobile device. The response message may be formatted in asimilar manner as the operations described above with reference to FIG.13. In block 1322, the venue display system 100 may transmit theresponse message to the client's mobile device.

In one embodiment a control apparatus collaborates with amessage-passing algorithm (MPA) based decoder. FIG. 17 illustrates adecoding apparatus according to an exemplary embodiment of the presentinvention. The decoding apparatus 1400 includes an MPA based decoder(e.g., an LDPC decoder) 1402 and a control apparatus 1404. The MPA baseddecoder 1402 includes a buffer 1412, a permutation & inverse-permutationblock 1414, a variable node processing block 1415, a check node messagecalculation block 1416, a feedback message determination block 1418, andan early-termination block 1420. Regarding the control apparatus 1404,it includes an adjusting circuit 1422 and a detecting circuit 1424,wherein the adjusting circuit 1422 includes, but is not limited to, achannel value normalization unit 1426 and an order set normalizationunit 1428. As the present invention focuses on the design of the controlapparatus 1404, the MPA based decoder 1402 may be realized using anyconventional decoder architecture. Therefore, the exemplary decoderarchitecture shown in FIG. 17 is for illustrative purposes only. Theoperation of the functional blocks included in the MPA based decoder1402 is briefly described as below.

The buffer 1412 is used for receiving and buffering channel values(i.e., a received codeword) CHV_IN to be decoded. The channel values areset as the initial values of the variable nodes. The permutation &inverse-permutation block 1414 controls the message passing betweenvariable nodes and check nodes. In other words, the permutation &inverse-permutation block 1414 establishes the desired paths linkedbetween the variable nodes and the check nodes according to the desiredLDPC matrix. The variable node processing block 1415 calculates theA-Posteriori Probability (APP) values and the variable node value passedto the check node. The check node message calculation block 1416calculates the check node messages (i.e., order sets) of each checknode. Based on the actually employed algorithm, the feedback messagedetermination block 1418 determines the feedback messages to be passedfrom the check nodes to the variable nodes. Similarly, the permutation &inverse-permutation block 1414 also controls the delivery of theselected feedback messages. In a next iteration, soft bits of thevariable nodes (i.e., APP values) are updated by adjusting theoriginally received channel values buffered in the buffer 1412 accordingto the latest feedback messages provided by the check nodes. In each ofiterations, the early-termination block 1420 calculates one syndromeaccording to check node values, and determines if the MPA based decodinghas been converged on a correct code word.

As mentioned above, a trapping set is the set of bits that cannot bedecoded to the correct values after any given number of iterations. Thetrapping set issue dominates LDPC error floor. To solve the trapping setissue, the adjusting circuit 1422 therefore has the channel valuenormalization unit 1426 inserted between the buffer 1412 and thevariable node processing block 1415, and further has the order setnormalization unit 1428 inserted between the feedback messagedetermination block 1418 and the permutation & inverse-permutation block1414. Thus, the decoding operation of one iteration is allowed to beadjusted through the adjusting circuit 1422, thereby breaking thetrapping set loop to make the MPA base decoder 1402 have the chance ofconverging on a correct codeword as desired. In addition to theadjusting circuit 1422, the control apparatus 1404 has the detectingcircuit 1424 implemented for gathering statistics data of syndromes SDobtained from executed iterations and selectively controlling theadjusting circuit 1422 to adjust a decoding operation in a nextiteration to be executed according to the statistics data. In thisexemplary embodiment, the detecting circuit 1424 detects the occurrenceof trapping set(s) by gathering statistics data of syndromes SD obtainedfrom executed iterations. For example, the detecting circuit 1424updates a counter number CN by counting a number of successive times asyndrome of a current iteration is identical to a syndrome of a previousiteration, and the detecting circuit 1424 refers to the counter numberCN for selectively controlling the adjusting circuit 1422 to adjust thedecoding operation in the next iteration to be executed. Therefore, whenthe syndrome of the current iteration is different from the syndrome ofthe previous iteration, the detecting circuit resets the counter numberCN to an initial value (e.g., 0), and when the syndrome of the currentiteration is identical to the syndrome of the previous iteration, thedetecting circuit 1424 adds an adjustment value (e.g., 1) to the counternumber CN. To identify the occurrence of trapping set(s), the detectingcircuit 1424 checks if the counter number CN reaches a target value(e.g., 1, 2, or 3). When the counter number CN reaches the target value,the detecting circuit 1424 controls the adjusting circuit 1422 to adjustthe decoding operation in the next iteration to be executed, and resetsthe counter number CN to the initial value.

As mentioned above, the adjusting circuit 1422 includes the channelvalue normalization unit 1426 and the order set normalization unit 1428.Therefore, when the detecting circuit 1424 determines that bits of thevariable nodes include trapping set(s) by referring to the statisticdata (e.g., the counter number CN of successive iterations having thesame syndrome), as illustrated in FIG. 19, the detecting circuit 1424generates an enable signal S_EN to control the order set normalizationunit 1428 and a normalization index signal S_IDX to control the channelvalue normalization unit 1426. When notified by the enable signal S_EN,the order set normalization unit 1428 is enabled to adjust all ordersets of the check nodes. Then, the adjusted order sets are passed to thevariable node processing block 1415 for calculating the APP valuethrough the message path determined by the permutation &inverse-permutation block 1414. Similarly, when notified by thenormalization index signal S_IDX, the channel value normalization unit1426 is operative to adjust all channel values (i.e., received bits)read from the buffer 1412. Then, the adjusted channel values are passedto the variable node processing block 1415 for calculating the APPvalue. Please note that the original channel values stored in the buffer1412 remain intact. To put it another way, the adjusting circuit 1422may adjust the decoding operation in the next iteration to be executedby adjusting all channel values and all order sets. For example, theorder set normalization unit 1428 may be configured to reduce all ordersets (e.g. reduce the value of all check node messages) by perform abit-shifting operation upon each order set, and the channel valuenormalization unit 1426 may be configured to reduce all channel valuesby performing a bit-shifting operation upon each channel value. Pleasenote that the order set normalization unit 1428 may also be configuredto reduce the value of at least part of the check node messages (e.g.,reduce the value of 2000 check node messages of all 2048 check nodemessages), and the channel value normalization unit 1426 may beconfigured to reduce at least part of the channel values (e.g., reducethe value of 1000 channel values of all 1024 channel values).

FIG. 18 is a flowchart of a method for controlling a message-passingalgorithm (MPA) based decoding operation according to an exemplaryembodiment of the present invention. If the result is substantially thesame, the steps are not required to be executed in the exact order shownin FIG. 18. The method may be employed by the decoding apparatus 1400shown in FIG. 17, and may be briefly summarized as follows.

Step 1500: Start.

Step 1502: Execute one iteration of the MPA based decoding of LDPCcodes.

Step 1504: Calculate a syndrome of a current iteration.

Step 1506: Check if the syndrome of the current iteration is the same asa syndrome of a previous iteration. If yes, go to step 1510; otherwise,go to step 1508.

Step 1508: Save the syndrome of the current iteration.

Step 1509: Initialize/reset a counter number by an initial value (e.g.,0). Go to step 1502.

Step 1510: Add an adjustment value (e.g., 1) to the counter number.

Step 1512: Check if the counter number reaches a target value (e.g., 3).If yes, go to step 1514; otherwise, go to step 1502.

Step 1514: Adjust all channel values and all order sets (e.g., perform abit-shifting operation upon each channel value and each order set tothereby reduce all channel values and all order sets).

Step 1516: Reset the counter number to the initial value. Go to step1502.

In step 1508, the syndrome of the current iteration is saved to becompared with a syndrome of a next iteration of the MPA based decodingof LDPC codes. That is, when the next iteration is started in step 1502,the syndrome of the current iteration obtained in the previouslyexecuted step 1508 would act as the syndrome of the previous iterationneeded in the following step 1506. It should be noted that theaforementioned initial value, the adjustment value, and/or the targetvalue may be adjusted, depending upon actual designrequirement/consideration.

Step 1512 detects that the counter number reaches the target value.Therefore, step 1516 is executed to reset the counter number to theinitial value for the next iteration (i.e., the 9th iteration).Moreover, as step 1506 finds that the calculated syndrome (i.e., thesyndrome of the current iteration) and the saved syndrome (i.e., thesyndrome of the previous iteration) are different in the 1st iteration,the 2nd iteration and 5th iteration, the saved syndrome isupdated/replaced by the calculated syndrome.

FIG. 20 illustrates an exemplary implementation of the detecting circuit1424 shown in FIG. 147. The detecting circuit 1424 includes, but is notlimited to, a first syndrome register 1602, a second syndrome register1604, a comparator 1606, a plurality of multiplexers 1608_1, 1608_2,1608_3, a detector 1610, a plurality of adders 1612_1, 1612_2, anormalization index register 1614, and an enable register 1616. Thefirst syndrome register 1602 is used for storing a syndrome of a currentiteration (i.e., the calculated syndrome mentioned above), and thesecond syndrome register 1604 is used for storing a syndrome of aprevious iteration (i.e., the saved syndrome mentioned above). Thecomparator 1606 compares the syndromes stored in the first syndromeregister 1602 and the second register 1604 to determine if twosuccessive iterations have the same syndrome. When the comparison resultindicates that the syndrome stored in the first syndrome register 1602is identical to the syndrome stored in the second syndrome register1604, the multiplexer 1608_1 selects the syndrome stored in the secondsyndrome register 1604 as its output for keeping the syndrome stored inthe second syndrome register 1604 unchanged; otherwise, the multiplexer1608_1 selects the syndrome stored in the first syndrome register 1602as its output for updating the syndrome stored in the second syndromeregister 1604 by the syndrome stored in the first syndrome register1602.

In addition, when the comparison result indicates that the syndromestored in the first syndrome register 1602 is identical to the syndromestored in the second syndrome register 1604, the multiplexer 1608_2selects an initial value (e.g., 0) as its output for making the counternumber CN equal to the initial value; otherwise, the multiplexer 1608_2selects an output of the adder 1612_1 as its output, wherein the adder1612_1 is implemented to add an adjustment value (e.g., 1) to thecounter number CN.

When the detector 1610 finds that the counter number CN does not reach atarget value (e.g., 3) yet, the multiplexer 1608_3 selects anormalization index stored in the normalization index register 1614 asits output, wherein an initial value of the normalization index may be0; otherwise, the multiplexer 1608_3 selects an output of the adder1612_2 as its output for updating the normalization index stored in thenormalization index register 1614, wherein the adder 1612_2 isimplemented to add an adjustment value (e.g., 1) to the normalizationindex read from the normalization index register 1614. It should benoted that an output of the normalization index register 1614 alsoserves as the aforementioned normalization index signal S_IDX sent tothe channel value normalization unit 1426. Therefore, in this exemplaryembodiment, the normalization index stored in the normalization indexregister 1614 determines the number of bits to be shifted during thebit-shifting operation performed by the channel value normalization unit1426. In other words, the normalization index determines the adjustingdegree of the channel value adjustment. Please note that the channelvalue normalization unit 1426 can also achieve the channel valueadjustment by any means other than the bit-shifting operation. Inaddition, the normalization index stored in the normalization indexregister 1614 can be reset while the decoding process is done (no mattersuccess or fail).

Besides, when the detector 1610 finds that the counter number CN doesnot reach the target value (e.g., 3) yet, the multiplexer 1608_4 selectsa first logic value “0” as its output; otherwise, the multiplexer 1608_4selects a second logic value “1” as its output. It should be noted thatan output of the enable register 1616 acts as the aforementioned enablesignal S_EN sent to the order set normalization unit 1428. Morespecifically, when the multiplexer 1608_4 selects the first logic value“0” as its output, the enable signal S_EN is deasserted; however, whenthe multiplexer 1608_4 selects the second logic value “1” as its output,the enable signal S_EN is asserted to thereby activate the order setnormalization unit 1428 for applying a scaling factor (e.g., 0.5) to allorder sets. Please note that the scaling factor can be configured asrequired at any time.

It should be noted that the counter number CN would be reset to theinitial value after the enable signal S_EN and the normalization indexsignal S_IDX respectively triggers the order set normalization unit 1428and the channel value normalization unit 1426. Thus, due to the counternumber CN with the initial value smaller than the target value, thedetector 1610 controls the multiplexers 1608_3 and 1608_4, such that themultiplexer 1608_4 selects the first logic value “0” as its output andthe multiplexer 1608_3 selects the current normalization index stored inthe normalization index register 1614 as its output. However, thenormalization index stored in the normalization index register 1614 willbe increased by 1 again to further reduce the channel values read fromthe buffer 1412 and the enable signal S_EN will be asserted again tofurther reduce the order sets generated from the check node messagecalculation block 1416 when the trapping set loop is not successfullybroken due to previous adjustment made to the channel values and theorder sets.

Please note that adjusting the channel values and the order sets hasequivalent effect as adjusting the A-Posteriori Probability (APP) valuesat the variable nodes. Since the APP values (and/or the variable nodevalues passed to the check nodes) are calculated from the channel valuesand corresponding order sets (e.g. summing the channel values withcorresponding order sets). People skilled in the art can readilyunderstand that adjusting the APP values (or the variable node valuespassed to the check nodes), no matter adjusting the channel valuesand/or the order sets or not, may have chance to solve the trapping setissue. In other words, the proposed adjusting circuit 1422 may haveability to adjust the APP values (or the variable node values passed tothe check nodes) or may adjust the APP values (or the variable nodevalues passed to the check nodes) in place of adjusting the channelvalues and/or order sets, which also falls into the scope of the presentinvention. The decoding operation of the next iteration is properlyadjusted by means of the proposed adjusting circuit 1422 having thechannel value normalization unit 1426 and the order set normalizationunit 1428 included therein. As all of the errors trapped in the variablenodes may be identified and corrected in the following one or moreiterations through adjusting the channel values and the order sets, theLDPC error floor is lowered effectively.

In above exemplary embodiment, the channel value and the order set areboth adjusted in response to the trapping set detection performed by thedetecting circuit 1424. However, this is for illustrative purposes only,and is not meant to be a limitation of the present invention. In onealternative design, the channel value normalization unit 1426 shown inFIG. 17 may be omitted, thereby leaving the order set normalization unit1428 in the modified adjusting circuit. In another alternative design,the order set normalization unit 1428 shown in FIG. 17 may be omitted,thereby leaving the channel value normalization unit 1426 in themodified adjusting circuit. The same objective of breaking the trappingset loop and lowing the LDPC error floor may be achieved. To put itsimply, no matter how the adjusting circuit is configured, the spirit ofthe present invention is obeyed as long as the decoding operation in thenext iteration to be executed is adjusted when a detection operationidentifies the occurrence of trapping set(s).

Moreover, the control apparatus 1404 is capable of collaborating withany MPA based decoder, such as an offset min-sum algorithm (OMSA)decoder or a normalized min-sum algorithm (NMSA) decoder.

Cloud Infrastructure

FIGS. 21( a)-(e) represents a logical diagram of a cloud lock accessservices Infrastructure that can be utilized with the present invention.As shown, the cloud lock access services encompass web applications,mobile devices, personal computer and/or laptops and social networks,such as, Twitter®. (“Twitter®” is a trademark of Twitter Inc.). It willbe appreciated that other social networks can be included in the cloudlock access services and Twitter® has been given as a specific example.Therefore, every component forms part of the cloud lock access serviceswhich comprises servers, applications and clients as defined above.

The cloud lock access services based system facilitates adjustingutilization and/or allocation of hardware resource(s) to remote clients.The system includes a third party service provider, that is provided bythe methods used with the present invention, that can concurrentlyservice requests from several clients without lottery participantperception of degraded computing performance as compared to conventionaltechniques where computational tasks can be performed upon a client or aserver within a proprietary intranet. The third party service provider(e.g., “cloud lock access services”) supports a collection of hardwareand/or software resources. The hardware and/or software resources can bemaintained by an off-premises party, and the resources can be accessedand utilized by identified lottery participants over Network Systems110. Resources provided by the third party service provider can becentrally located and/or distributed at various geographic locations.For example, the third party service provider can include any number ofdata center machines that provide resources. The data center machinescan be utilized for storing/retrieving data, effectuating computationaltasks, rendering graphical outputs, routing data, and so forth.

In one embodiment the cloud is used for the remote door 12 statusoperation, remote door operation for locking, unlocking and the like.

According to an illustration, the third party service provider canprovide any number of resources such as data storage services,computational services, word processing services, electronic mailservices, presentation services, spreadsheet services, gaming services,web syndication services (e.g., subscribing to a RSS feed), and anyother services or applications that are conventionally associated withpersonal computers and/or local servers. Further, utilization of anynumber of third party service providers similar to the third partyservice provider is contemplated. According to an illustration,disparate third party service providers can be maintained by differingoff-premise parties and a lottery participant can employ, concurrently,at different times, and the like, all or a subset of the third partyservice providers.

By leveraging resources supported by the third party service provider,limitations commonly encountered with respect to hardware associatedwith clients and servers within proprietary intranets can be mitigated.Off-premises parties, can maintain, troubleshoot, replace and update thehardware resources. Further, for example, lengthy downtimes can bemitigated by the third party service provider utilizing redundantresources; thus, if a subset of the resources are being update orreplaced, the remainder of the resources can be utilized to servicerequests from lottery participants. According to this example, theresources can be modular in nature, and thus, resources can be added,removed, tested, modified, etc. while the remainder of the resources cansupport servicing lottery participant requests. Moreover, hardwareresources supported by the third party service provider can encounterfewer constraints with respect to storage, processing power, security,bandwidth, redundancy, graphical display rendering capabilities, etc. ascompared to conventional hardware associated with clients and serverswithin proprietary intranets.

The system can include a client device, which can be the wearable deviceand/or mobile device that employs resources of the third party serviceprovider. Although one client device is depicted, it is to beappreciated that the system can include any number of client devicessimilar to the client device, and the plurality of client devices canconcurrently utilize supported resources. By way of illustration, theclient device can be a desktop device (e.g., personal computer), mobiledevice, and the like. Further, the client device can be an embeddedsystem that can be physically limited, and hence, it can be beneficialto leverage resources of the third party service provider.

Resources can be shared amongst a plurality of client devicessubscribing to the third party service provider. According to anillustration, one of the resources can be at least one centralprocessing unit (CPU), where CPU cycles can be employed to effectuatecomputational tasks requested by the client device. Pursuant to thisillustration, the client device can be allocated a subset of an overalltotal number of CPU cycles, while the remainder of the CPU cycles can beallocated to disparate client device(s). Additionally or alternatively,the subset of the overall total number of CPU cycles allocated to theclient device can vary over time. Further, a number of CPU cycles can bepurchased by the lottery participant of the client device. In accordancewith another example, the resources can include data store(s) that canbe employed by the client device to retain data. The lottery participantemploying the client device can have access to a portion of the datastore(s) supported by the third party service provider, while access canbe denied to remaining portions of the data store(s) (e.g., the datastore(s) can selectively mask memory based upon lotteryparticipant/device identity, permissions, and the like). It iscontemplated that any additional types of resources can likewise beshared.

The third party service provider can further include an interfacecomponent that can receive input(s) from the client device and/or enabletransferring a response to such input(s) to the client device (as wellas perform similar communications with any disparate client devices).According to an example, the input(s) can be request(s), data,executable program(s), etc. For instance, request(s) from the clientdevice can relate to effectuating a computational task,storing/retrieving data, rendering a lottery participant interface, andthe like via employing one or more resources. Further, the interfacecomponent can obtain and/or transmit data over a Network Systems 110connection. According to an illustration, executable code can bereceived and/or sent by the interface component over the Network System100 connection. Pursuant to another example, a lottery participant (e.g.employing the client device) can issue commands via the interfacecomponent.

In one embodiment, the third party service provider includes a dynamicallocation component that apportions resources, which as a non-limitingexample can be hardware resources supported by the third party serviceprovider to process and respond to the input(s) (e.g., request(s), data,executable program(s), and the like, obtained from the client device.

Although the interface component is depicted as being separate from thedynamic allocation component, it is contemplated that the dynamicallocation component can include the interface component or a portionthereof. The interface component can provide various adaptors,connectors, channels, communication paths, etc. to enable interactionwith the dynamic allocation component.

In one embodiment a system includes the third party service providerthat supports any number of resources (e.g., hardware, software, andfirmware) that can be employed by the client device and/or disparateclient device(s) not shown. The third party service provider furthercomprises the interface component that receives resource utilizationrequests, including but not limited to requests to effectuate operationsutilizing resources supported by the third party service provider fromthe client device and the dynamic allocation component that partitionsresources, including but not limited to, between lottery participants,devices, computational tasks, and the like. Moreover, the dynamicallocation component can further include a lottery participant stateevaluator, an enhancement component and an auction component.

The user state evaluator can determine a state associated with a userand/or the client device employed by the user, where the state canrelate to a set of properties. For instance, the user state evaluatorcan analyze explicit and/or implicit information obtained from theclient device (e.g., via the interface component) and/or retrieved frommemory associated with the third party service provider (e.g.,preferences indicated in subscription data). State related data yieldedby the user state evaluator can be utilized by the dynamic allocationcomponent to tailor the apportionment of resources.

In one embodiment, the user state evaluator can consider characteristicsof the client device, which can be used to apportion resources by thedynamic allocation component. For instance, the user state evaluator canidentify that the client device is a mobile device with limited displayarea. Thus, the dynamic allocation component can employ this informationto reduce resources utilized to render an image upon the client devicesince the mobile device may be unable to display a rich graphical userinterface.

Moreover, the enhancement component can facilitate increasing anallocation of resources for a particular lottery participant and/orclient device.

In one embodiment a system employs load balancing to optimizeutilization of resources. The system includes the third party serviceprovider that communicates with the client device (and/or any disparateclient device(s) and/or disparate third party service provider(s)). Thethird party service provider can include the interface component thattransmits and/or receives data from the client device and the dynamicallocation component that allots resources. The dynamic allocationcomponent can further comprise a load balancing component that optimizesutilization of resources.

In one embodiment, the load balancing component can monitor resources ofthe third party service provider to detect failures. If a subset of theresources fails, the load balancing component can continue to optimizethe remaining resources. Thus, if a portion of the total number ofprocessors fails, the load balancing component can enable redistributingcycles associated with the non-failing processors.

In one embodiment a system archives and/or analyzes data utilizing thethird party service provider. The third party service provider caninclude the interface component that enables communicating with theclient device. Further, the third party service provider comprises thedynamic allocation component that can apportion data retentionresources, for example. Moreover, the third party service provider caninclude an archive component and any number of data store(s). Access toand/or utilization of the archive component and/or the data store(s) bythe client device (and/or any disparate client device(s)) can becontrolled by the dynamic allocation component. The data store(s) can becentrally located and/or positioned at differing geographic locations.Further, the archive component can include a management component, aversioning component, a security component, a permission component, anaggregation component, and/or a restoration component.

The data store(s) can be, for example, either volatile memory ornonvolatile memory, or can include both volatile and nonvolatile memory.By way of illustration, and not limitation, nonvolatile memory caninclude read only memory (ROM), programmable ROM (PROM), electricallyprogrammable ROM (EPROM), electrically erasable programmable ROM(EEPROM), or flash memory. Volatile memory can include random accessmemory (RAM), which acts as external cache memory. By way ofillustration and not limitation, RAM is available in many forms such asstatic RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), doubledata rate SDRAM (DDR SDRAM), enhanced SDRAM (ESDRAM), Synchlink DRAM(SLDRAM), Rambus direct RAM (RDRAM), direct Rambus dynamic RAM (DRDRAM),and Rambus dynamic RAM (RDRAM). The data store(s) of the subject systemsand methods is intended to comprise, without being limited to, these andany other suitable types of memory. In addition, it is to be appreciatedthat the data store(s) can be a server, a database, a hard drive, andthe like.

The management component facilitates administering data retained in thedata store(s). The management component can enable providingmulti-tiered storage within the data store(s), for example. According tothis example, unused data can be aged-out to slower disks and importantdata used more frequently can be moved to faster disks; however, theclaimed subject matter is not so limited. Further, the managementcomponent can be utilized (e.g. by the client device) to organize,annotate, and otherwise reference content without making it local to theclient device. Pursuant to an illustration, enormous video files can betagged via utilizing a mobile device. Moreover, the management componentenables the client device to bind metadata, which can be local to theclient device, to file streams (e.g., retained in the data store(s));the management component can enforce and maintain these bindings.

Additionally or alternatively, the management component can allow forsharing data retained in the data store(s) with disparate lotteryparticipants and/or client devices. For example, fine-grained sharingcan be supported by the management component.

The versioning component can enable retaining and/or tracking versionsof data. For instance, the versioning component can identify a latestversion of a document (regardless of a saved location within datastore(s)).

The security component limits availability of resources based on lotteryparticipant identity and/or authorization level. For instance, thesecurity component can encrypt data transferred to the client deviceand/or decrypt data obtained from the client device. Moreover, thesecurity component can certify and/or authenticate data retained by thearchive component.

The permission component can enable a lottery participant to assignarbitrary access permissions to various lottery participants, groups oflottery participants and/or all lottery participants.

Further, the aggregation component assembles and/or analyzes collectionsof data. The aggregation component can seamlessly incorporate thirdparty data into a particular lottery participant's data.

The restoration component rolls back data retained by the archivecomponent. For example, the restoration component can continuouslyrecord an environment associated with the third party service provider.Further, the restoration component can playback the recording.

Mobile Device

The mobile or computing device can include an app for executing themethods of the present invention.

The mobile or computing device can include a display that can be a touchsensitive display. The touch-sensitive display is sometimes called a“touch screen” for convenience, and may also be known as or called atouch-sensitive display system. The mobile or computing device mayinclude a memory (which may include one or more computer readablestorage mediums), a memory controller, one or more processing units(CPU's), a peripherals interface, Network Systems circuitry, includingbut not limited to RF circuitry, audio circuitry, a speaker, amicrophone, an input/output (I/O) subsystem, other input or controldevices, and an external port. The mobile or computing device mayinclude one or more optical sensors. These components may communicateover one or more communication buses or signal lines.

It should be appreciated that the mobile or computing device is only oneexample of a portable multifunction mobile or computing device, and thatthe mobile or computing device may have more or fewer components thanshown, may combine two or more components, or a may have a differentconfiguration or arrangement of the components. The various componentsmay be implemented in hardware, software or a combination of hardwareand software, including one or more signal processing and/or applicationspecific integrated circuits.

Memory may include high-speed random access memory and may also includenon-volatile memory, such as one or more magnetic disk storage devices,flash memory devices, or other non-volatile solid-state memory devices.Access to memory by other components of the mobile or computing device,such as the CPU and the peripherals interface, may be controlled by thememory controller.

The peripherals interface couples the input and output peripherals ofthe device to the CPU and memory. The one or more processors run orexecute various software programs and/or sets of instructions stored inmemory to perform various functions for the mobile or computing deviceand to process data.

In some embodiments, the peripherals interface, the CPU, and the memorycontroller may be implemented on a single chip, such as a chip. In someother embodiments, they may be implemented on separate chips.

The Network System circuitry receives and sends signals, including butnot limited to RF, also called electromagnetic signals. The NetworkSystem circuitry converts electrical signals to/from electromagneticsignals and communicates with communications with communications devicesvia the electromagnetic signals. The Network Systems circuitry mayinclude well-known circuitry for performing these functions, includingbut not limited to an antenna system, an RF transceiver, one or moreamplifiers, a tuner, one or more oscillators, a digital signalprocessor, a CODEC chipset, a subscriber identity module (SIM) card,memory, and so forth. The Network Systems circuitry may communicate withNetwork Systems 110 and other devices by wireless communication.

The wireless communication may use any of a plurality of communicationsstandards, protocols and technologies, including but not limited toGlobal System for Mobile Communications (GSM), Enhanced Data GSMEnvironment (EDGE), high-speed downlink packet access (HSDPA), widebandcode division multiple access (W-CDMA), code division multiple access(CDMA), time division multiple access (TDMA), BLUETOOTH®, WirelessFidelity (Wi-Fi) (e.g., IEEE 802.11a, IEEE 802.11b, IEEE 802.11g and/orIEEE 802.11n), voice over Internet Protocol (VoIP), Wi-MAX, a protocolfor email (e.g., Internet message access protocol (IMAP) and/or postoffice protocol (POP)), instant messaging (e.g., extensible messagingand presence protocol (XMPP), Session Initiation Protocol for InstantMessaging and Presence Leveraging Extensions (SIMPLE), and/or InstantMessaging and Presence Service (IMPS)), and/or Short Message Service(SMS)), or any other suitable communication protocol, includingcommunication protocols not yet developed as of the filing date of thisdocument.

The audio circuitry, the speaker, and the microphone provide an audiointerface between a user and the mobile or computing device. The audiocircuitry receives audio data from the peripherals interface, convertsthe audio data to an electrical signal, and transmits the electricalsignal to the speaker. The speaker converts the electrical signal tohuman-audible sound waves. The audio circuitry also receives electricalsignals converted by the microphone from sound waves. The audiocircuitry converts the electrical signal to audio data and transmits theaudio data to the peripherals interface for processing. Audio data maybe retrieved from and/or transmitted to memory and/or the NetworkSystems circuitry by the peripherals interface. In some embodiments, theaudio circuitry also includes a headset jack. The headset jack providesan interface between the audio circuitry and removable audioinput/output peripherals, such as output-only headphones or a headsetwith both output (e.g., a headphone for one or both ears) and input(e.g., a microphone).

The I/O subsystem couples input/output peripherals on the mobile orcomputing device, such as the touch screen and other input/controldevices, to the peripherals interface. The I/O subsystem may include adisplay controller and one or more input controllers for other input orcontrol devices. The one or more input controllers receive/sendelectrical signals from/to other input or control devices. The otherinput/control devices may include physical buttons (e.g., push buttons,rocker buttons, etc.), dials, slider switches, and joysticks, clickwheels, and so forth. In some alternate embodiments, input controller(s)may be coupled to any (or none) of the following: a keyboard, infraredport, USB port, and a pointer device such as a mouse. The one or morebuttons may include an up/down button for volume control of the speakerand/or the microphone. The one or more buttons may include a pushbutton. A quick press of the push button may disengage a lock of thetouch screen or begin a process that uses gestures on the touch screento unlock the device, as described in U.S. patent application Ser. No.11/322,549, “Unlocking a Device by Performing Gestures on an UnlockImage,” filed Dec. 23, 2005, which is hereby incorporated by referencein its entirety. A longer press of the push button may turn power to themobile or computing device on or off. The user may be able to customizea functionality of one or more of the buttons. The touch screen is usedto implement virtual or soft buttons and one or more soft keyboards.

The touch-sensitive touch screen provides an input interface and anoutput interface between the device and a user. The display controllerreceives and/or sends electrical signals from/to the touch screen. Thetouch screen displays visual output to the user. The visual output mayinclude graphics, text, icons, video, and any combination thereof(collectively termed “graphics”). In some embodiments, some or all ofthe visual output may correspond to user-interface objects, furtherdetails of which are described below.

A touch screen has a touch-sensitive surface, sensor or set of sensorsthat accepts input from the user based on haptic and/or tactile contact.The touch screen and the display controller (along with any associatedmodules and/or sets of instructions in memory) detect contact (and anymovement or breaking of the contact) on the touch screen and convertsthe detected contact into interaction with user-interface objects (e.g.,one or more soft keys, icons, web pages or images) that are displayed onthe touch screen. In an exemplary embodiment, a point of contact betweena touch screen and the user corresponds to a finger of the user.

The touch screen may use LCD (liquid crystal display) technology, or LPD(light emitting polymer display) technology, although other displaytechnologies may be used in other embodiments. The touch screen and thedisplay controller may detect contact and any movement or breakingthereof using any of a plurality of touch sensing technologies now knownor later developed, including but not limited to capacitive, resistive,infrared, and surface acoustic wave technologies, as well as otherproximity sensor arrays or other elements for determining one or morepoints of contact with a touch screen.

A touch-sensitive display in some embodiments of the touch screen may beanalogous to the multi-touch sensitive tablets described in thefollowing U.S. Pat. No. 6,323,846 (Westerman et al.), U.S. Pat. No.6,570,557 (Westerman et al.), and/or U.S. Pat. No. 6,677,932(Westerman), and/or U.S. Patent Publication 2002/0015024A1, each ofwhich is hereby incorporated by reference in their entirety. However, atouch screen displays visual output from the portable mobile orcomputing device, whereas touch sensitive tablets do not provide visualoutput.

A touch-sensitive display in some embodiments of the touch screen may beas described in the following applications; (1) U.S. patent applicationSer. No. 11/381,313, “Multipoint Touch Surface Controller,” filed May12, 2006; (2) U.S. patent application Ser. No. 10/840,862, “MultipointTouchscreen,” filed May 6, 2004; (3) U.S. patent application Ser. No.10/903,964, “Gestures For Touch Sensitive Input Devices,” filed Jul. 30,2004; (4) U.S. patent application Ser. No. 11/048,264, “Gestures ForTouch Sensitive Input Devices,” filed Jan. 31, 2005; (5) U.S. patentapplication Ser. No. 11/038,590, “Mode-Based Graphical User InterfacesFor Touch Sensitive Input Devices,” filed Jan. 18, 2005; (6) U.S. patentapplication Ser. No. 11/228,758, “Virtual Input Device Placement On ATouch Screen User Interface,” filed Sep. 16, 2005; (7) U.S. patentapplication Ser. No. 11/228,700, “Operation Of A Computer With A TouchScreen Interface,” filed Sep. 16, 2005; (8) U.S. patent application Ser.No. 11/228,737, “Activating Virtual Keys Of A Touch-Screen VirtualKeyboard,” filed Sep. 16, 2005; and (9) U.S. patent application Ser. No.11/367,749, “Multi-Functional Hand-Held Device,” filed Mar. 3, 2006. Allof these applications are incorporated by reference herein in theirentirety.

The touch screen may have a resolution in excess of 1000 dpi. In anexemplary embodiment, the touch screen has a resolution of approximately1060 dpi. The user may make contact with the touch screen using anysuitable object or appendage, such as a stylus, a finger, and so forth.In some embodiments, the user interface is designed to work primarilywith finger-based contacts and mood intensity, which are much lessprecise than stylus-based input due to the larger area of contact of afinger on the touch screen. In some embodiments, the device translatesthe rough finger-based input into a precise pointer/cursor position orcommand for performing the actions desired by the user.

In some embodiments, in addition to the touch screen, the mobile orcomputing device may include a touchpad (not shown) for activating ordeactivating particular functions. In some embodiments, the touchpad isa touch-sensitive area of the device that; unlike the touch screen, doesnot display visual output. The touchpad may be a touch-sensitive surfacethat is separate from the touch screen or an extension of thetouch-sensitive surface formed by the touch screen.

In some embodiments, the mobile or computing device may include aphysical or virtual click wheel as an input control device. A user maynavigate among and interact with one or more graphical objects(henceforth referred to as icons) displayed in the touch screen byrotating the click wheel or by moving a point of contact with the clickwheel (e.g., where the amount of movement of the point of contact ismeasured by its angular displacement with respect to a center point ofthe click wheel). The click wheel may also be used to select one or moreof the displayed icons. For example, the user may press down on at leasta portion of the click wheel or an associated button. User commands andnavigation commands provided by the user via the click wheel may beprocessed by an input controller as well as one or more of the modulesand/or sets of instructions in memory. For a virtual click wheel, theclick wheel and click wheel controller may be part of the touch screenand the display controller, respectively. For a virtual click wheel, theclick wheel may be either an opaque or semitransparent object thatappears and disappears on the touch screen display in response to userinteraction with the device. In some embodiments, a virtual click wheelis displayed on the touch screen of a portable multifunction device andoperated by user contact with the touch screen.

The mobile or computing device also includes a power system for poweringthe various components. The power system may include a power managementsystem, one or more power sources (e.g., battery, alternating current(AC)), a recharging system, a power failure detection circuit, a powerconverter or inverter, a power status indicator (e.g., a light-emittingdiode (LED)) and any other components associated with the generation,management and distribution of power in portable devices.

The mobile or computing device may also include one or more sensors,including not limited to optical sensors. In one embodiment an opticalsensor is coupled to an optical sensor controller in I/O subsystem. Theoptical sensor may include charge-coupled device (CCD) or complementarymetal-oxide semiconductor (CMOS) phototransistors. The optical sensorreceives light from the environment, projected through one or more lens,and converts the light to data representing an image. In conjunctionwith an imaging module (also called a camera module); the optical sensormay capture still images or video. In some embodiments, an opticalsensor is located on the back of the mobile or computing device,opposite the touch screen display on the front of the device, so thatthe touch screen display may be used as a viewfinder for either stilland/or video image acquisition. In some embodiments, an optical sensoris located on the front of the device so that the user's image may beobtained for videoconferencing while the user views the other videoconference participants on the touch screen display. In someembodiments, the position of the optical sensor can be changed by theuser (e.g., by rotating the lens and the sensor in the device housing)so that a single optical sensor may be used along with the touch screendisplay for both video conferencing and still and/or video imageacquisition.

The mobile or computing device may also include one or more proximitysensors. In one embodiment, the proximity sensor is coupled to theperipherals interface. Alternately, the proximity sensor may be coupledto an input controller in the I/O subsystem. The proximity sensor mayperform as described in U.S. patent application Ser. No. 11/241,839,“Proximity Detector In Handheld Device,” filed Sep. 30, 2005; Ser. No.11/240,788, “Proximity Detector In Handheld Device,” filed Sep. 30,2005; Ser. No. 13/096,386, “Using Ambient Light Sensor To AugmentProximity Sensor Output”; Ser. No. 13/096,386, “Automated Response ToAnd Sensing Of User Activity In Portable Devices,” filed Oct. 24, 2006;and Ser. No. 11/638,251, “Methods And Systems For AutomaticConfiguration Of Peripherals,” which are hereby incorporated byreference in their entirety. In some embodiments, the proximity sensorturns off and disables the touch screen when the multifunction device isplaced near the user's ear (e.g., when the user is making a phone call).In some embodiments, the proximity sensor keeps the screen off when thedevice is in the user's pocket, purse, or other dark area to preventunnecessary battery drainage when the device is a locked state.

In some embodiments, the software components stored in memory mayinclude an operating system, a communication module (or set ofinstructions), a contact/motion module (or set of instructions), agraphics module (or set of instructions), a text input module (or set ofinstructions), a Global Positioning System (GPS) module (or set ofinstructions), and applications (or set of instructions).

The operating system (e.g., Darwin, RTXC, LINUX, UNIX, OS X, WINDOWS, oran embedded operating system such as VxWorks) includes various softwarecomponents and/or drivers for controlling and managing general systemtasks (e.g., memory management, storage device control, powermanagement, etc.) and facilitates communication between various hardwareand software components.

The communication module facilitates communication with other devicesover one or more external ports and also includes various softwarecomponents for handling data received by the Network Systems circuitryand/or the external port. The external port (e.g., Universal Serial Bus(USB), FIREWIRE, etc.) is adapted for coupling directly to other devicesor indirectly over Network Systems 110. In some embodiments, theexternal port is a multi-pin (e.g., 30-pin) connector that is the sameas, or similar to and/or compatible with the 30-pin connector used oniPod (trademark of Apple Computer, Inc.) devices.

The contact/motion module may detect contact with the touch screen (inconjunction with the display controller) and other touch sensitivedevices (e.g., a touchpad or physical click wheel). The contact/motionmodule includes various software components for performing variousoperations related to detection of contact, such as determining ifcontact has occurred, determining if there is movement of the contactand tracking the movement across the touch screen, and determining ifthe contact has been broken (i.e., if the contact has ceased).Determining movement of the point of contact may include determiningspeed (magnitude), velocity (magnitude and direction), and/or anacceleration (a change in magnitude and/or direction) of the point ofcontact. These operations may be applied to single contacts (e.g., onefinger contacts) or to multiple simultaneous contacts (e.g.,“multitouch”/multiple finger contacts). In some embodiments, thecontact/motion module and the display controller also detect contact ona touchpad. In some embodiments, the contact/motion module and thecontroller detects contact on a click wheel.

Examples of other applications that may be stored in memory includeother word processing applications, JAVA-enabled applications,encryption, digital rights management, voice recognition, and voicereplication.

In conjunction with touch screen, display controller, contact module,graphics module, and text input module, a contacts module may be used tomanage an address book or contact list, including: adding name(s) to theaddress book; deleting name(s) from the address book; associating mobiledevice number(s), e-mail address(es), physical address(es) or otherinformation with a name; associating an image with a name; categorizingand sorting names; providing mobile device numbers or e-mail addressesto initiate and/or facilitate communications by mobile device, videoconference, e-mail, or IM; and so for

The foregoing description of various embodiments of the claimed subjectmatter has been provided for the purposes of illustration anddescription. It is not intended to be exhaustive or to limit the claimedsubject matter to the precise forms disclosed. Many modifications andvariations will be apparent to the practitioner skilled in the art.Particularly, while the concept “component” is used in the embodimentsof the systems and methods described above, it will be evident that suchconcept can be interchangeably used with equivalent concepts such as,class, method, type, interface, module, object model, and other suitableconcepts. Embodiments were chosen and described in order to bestdescribe the principles of the invention and its practical application,thereby enabling others skilled in the relevant art to understand theclaimed subject matter, the various embodiments and with variousmodifications that are suited to the particular use contemplated.

What is claimed is:
 1. A method for displaying a personalized messagedat a venue display system comprising: accessing a playlist that containsa sequence of composition playlists (CPLs) that include a personalizedmessage; communicating with a box and a processor; determining if thepersonalized message is compliant with a standard; validating thepersonalized message if it is complaint with the standard; providing anotification to the client if the personalized message is not compliant;and releasing a screening shot for the personalized message if theclient fails to make the personalized message compliant in a selectedtime period.
 2. The method of claim 1, further comprising: managing anoverall workflow and equipment within a venue display using TMS.
 3. Themethod of claim 1, further comprising: executing instructions and datafor controlling a digital projector and SAS
 4. The method of claim 2,further comprising: using a decoder for responding to commands receivedfrom the TMS.
 5. The method of claim 1, further comprising: retrieving acomposition from storage and decoding picture and audio essence.
 6. Themethod of claim 1, further comprising: providing digital content by aserver to a projector during a playout of the personalized message 7.The method of claim 1, further comprising: generating images from thepersonalized message from a processor.
 8. The method of claim 1, furthercomprising: providing audio essence from the personalized message by aserver to an audio reproduction chain.
 9. The method of claim 1, furthercomprising: using one or more templates from a storage to create thepersonalized message.
 10. The method of claim 1, further comprising:providing a SDK to build personalized messages.
 11. The method of claim12, further comprising: using web technologies to create the customizedmessage.
 12. The method of claim 1, further comprising: previewing bythe client the personalized message to see how the personalized messageis displayed.
 13. The method of claim 1, further comprising: outputtingthe personalized message to at least one of: as a video, HD or not, thatcan then be sent to mobile devices, the cloud, shared on video, mobiledevice videos and HD Videos
 14. The method of claim 1, furthercomprising: using the personalized message as an e-card.
 15. The methodof claim 1, further comprising: smoothly capturing the personalized at amovie rate.
 16. The method of claim 1, further comprising: transcodingthe personalized message.
 17. The method of claim 1, further comprising:displaying the personalized in a venue display compliant format.
 18. Themethod of claim 1, further comprising: displaying the personalizedmessage at the venue display without an effect of flicking due to aconversion at different frame rates.
 19. The method of claim 1, furthercomprising: displaying the personalized message at the venue displaywith smooth-less of rendering.
 20. The method of claim 1, furthercomprising: using program codes executed by a processor for displayingthe personalized message.
 21. The method of claim 1, further comprising:accessing a Network System by a plurality of clients for display for aplurality of personalized messages.
 22. The method of claim 1, whereineach of a client is coupled to Network Systems and configured tocommunicate with a service module hosted by the at least one of: theserver, TMS and equivalent.
 23. The method of claim 1, furthercomprising: transmitting output of the client to a display device at thevenue display system and displaying the personalized message.
 24. Themethod of claim 1, further comprising: generating client andpersonalized message related data from data related to at least onepersonalized message object and from input data provided to a centraldata system.
 25. The method of claim 1, further comprising: including atleast one video animated element in the personalized message.
 26. Themethod of claim 1, further comprising: transmitting personalized messagerelated data as telemetry data to a central data system via a NetworkSystem.
 27. The method of claim 1, further comprising: receiving amodified template from the client or client input data from a clientinput device to generate control input data configured to control atleast one personalized message object to be displayed.
 28. The method ofclaim 1, further comprising: performing a check by the venue displaysystem to determine if it has received a personalized messages.
 29. Themethod of claim 1, further comprising: time stamping and recordinginformation at the venue display system when a personalized message isreceived.
 30. The method of claim 1, further comprising: inserting atthe venue display system in a display queue a validated personalizedmessage.